Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications
The Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace. This person will:
· Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
· Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
· Develop and deliver appropriate field sales enablement tools
· Develop, establish and maintain marketing strategies to meet organizational objectives.
· Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
· Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
· Articulate product and service offerings, key benefits and messages for use by sales and marketing
· Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
· Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
· Drive campaign management for client acquisition programs across multiple channels
· Create content for corporate marketing collateral, website/blog/social media, and other initiatives
· Provide assistance on press releases, contributed articles, presentations, events, and conferences
· Internal reporting and other duties as assigned
Lead Generation & Sales Enablement
· Create effective, compelling positioning, messaging, and sales tools that are understood and used
· Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
· Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
· Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
· Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
· Track, report, and analyze website analytics and PPC initiatives and campaigns
· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
· Optimize copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Develop and implement link building strategy
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code
· Work with editorial and marketing teams to drive SEO in content creation and content programming
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
· Creative thinker, excellent listener and communicator
· 5-7 years of professional marketing experience of which 3+ years of experience in a nonprofit or fundraising environment is desired.
· Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
· Solid understanding of performance marketing, conversion, and online customer acquisition
· In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
· Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
· Experience with A/B and multivariate experiments
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Knowledge of ranking factors and search engine algorithms
· Up-to-date with the latest trends and best practices in SEO and SEM
· Familiarity with agencies specializing in data warehousing, business intelligence or analytics and modeling services a plus.
· Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
· Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
· Strong communication and presentation skills
· Ability to communicate with all levels of an organization comfortably.
· Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
· Experience working closely with a sales organization with a strong affinity for sales team success. Previous sales experience is a strong plus.
· Bachelor’s degree or equivalent professional experience