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Job description Marketing Manager VNG
- Lead developing go-to-market strategies by conducting competitive market analysis trend, product branding, positioning, and campaign narratives
- Create campaign strategies in partnership with Thai marketing teams, channel owner team and product teams that will hit the mark in cultural-relevant ways for players in Thailand
- Inspire, lead and coach local marketing associates who are responsible for local marketing programs
- Evaluate and advocate new programs and campaigns
- Conduct consumer research and regularly report findings to executive leaderships
- 5+ years’ experience in digital marketing or brand management role in gaming business.
- Overall understanding of the mobile marketing ecosystem including user acquisition, product marketing, games as service, app store optimization, and community management
- Strong analytical skills and ability to develop actionable plans based on insights
- Strong problem-solving ability, including metrics-driven thinking
- Experience working with cross-functional teams and building strong relationships with key stakeholders