Job description for Marketing Internship - B2C Product Launch at ANCILEO PTE. LTD.
Company Description
Ancileo is a Singapore-based insurtech company developing innovative digital products for travelers. We are launching a new B2C platform and are looking for a Marketing Intern to support the go-to-market process from testing through launch.
Role Description
We are offering a full-time, hybrid internship (remote-friendly, 30+ hours per week) for a Marketing Intern to assist with a B2C product launch. This role provides hands-on experience in digital marketing, social media campaigns, influencer coordination, and performance tracking.
Key Responsibilities:
Support marketplace testing (TikTok Shop / Shopee) including listing setup, ad management, and conversion tracking
Assist with social media ad campaigns (Instagram/TikTok) — monitor performance and scale based on results
Help recruit and coordinate beta testers (~100 users)
Build and maintain a pipeline of influencers (20–30 Singapore-based travel/lifestyle creators) using TikTok Creator Marketplace and Meta Creator Marketplace
Assist with influencer seeding at launch, coordinating product delivery and content creation
Support paid amplification efforts — monitor spend, identify top-performing content, optimize campaigns
Prepare weekly performance reports including conversion rates, cost per acquisition (CAC), referral metrics, and survey insights
Qualifications
Must-Have:
- Experience running social media campaigns in Singapore or Malaysia (Instagram + TikTok)
- Familiarity with Meta Ads Manager and TikTok Ads platform
- Basic data analysis skills — able to track funnels, summarize survey results, and generate insights
- Ability to work independently with weekly check-ins
- Strong written and verbal English communication skills
Nice-to-Have (Optional):
- Interest in travel, lifestyle, or consumer products
- Familiarity with influencer marketing platforms
- Experience with paid media budget management
Additional Information:
Internship role (full-time, 6 months)
Hybrid work arrangement (remote-friendly)
Location: Singapore / Malaysia
