Job Requirements
Job benefits
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
Skills
Job description for Lifecycle Campaign Manager at Shopmatic Pte Ltd
- Responsible for Lifecycle Campaigns to drive merchants’ through ecommerce business activation funnel, features optimisation for orders and GMV performance
- Accountable for customer journeys for each sub-group of customers, based on their behaviour at each nodal point, analyse data points for optimisation
- Lead efforts to significant, measurable volumes come through the funnel via well-designed campaigns with relevant content and messaging
- Manage , analyze and deliver merchant engagement campaigns from briefing to success based on business objectives, merchant challenges and deep-dive data analysis ensuring repeatability of successManage QA for creation and execution of campaign modules that will educate and influence the merchant
- Design, Build, document and implement various A/B testing mechanisms to establish innovative and agile campaigns
- Manage and collaborate with internal/external stakeholders across functions (marketing, product and engineering) on design, event additions, link execution, planning and executing of all campaign using the automated communication solution
- Establish and maintain processes to communicate and share best practices across organization
- Generate ideas on visibility to support merchant activation and growth, exclusive brands/product launches within campaigns etc
- Develop campaign post-mortems to guide future campaign optimization.
- Strong communication with Shopmatic partners and partner tools to troubleshoot any issue that may arise.
- Highly energetic, self-motivated and proactive with a passion for e-Commerce and merchant engagement communication
- Solid background in customer acquisition strategies and customer funnel optimisation
- Technical expertise with CRM and analytical systems
- Bachelor degree in Marketing, Consumer behaviour or related field
- Demonstrated ability to handle multiple tasks, to prioritize them and meet deadlines
- Exceptional English written and verbal communication skills
- At least 6-8 years of experience in Marketing or Campaign Operations management
- Knowledge of ecommerce industry or online marketing a plus
- Strong data analysis skills and knowledge of Microsoft Excel and PowerPoint
- Organized and structured, ability to identify business needs