Job description for KOL Spesialist Senior at Naisu Studio
Job Qualifications;
• Bachelor’s Degree in Marketing, Communication, Business, or related fields
• Minimum 4–5 years of experience in KOL / Influencer Marketing
• Proven experience in developing KOL strategies for pitching, retainer projects, and campaign execution
• Strong capability in KOL sourcing, mapping, and developing strategic KOL shortlists
• Strong understanding of social media platforms and current digital trends
• Excellent communication, negotiation, and presentation skills
• Able to manage multiple campaigns under tight deadlines
• Strong analytical skills in campaign performance and reporting
• Able to work independently as well as collaboratively within a team
• Proficiency in English is a plus
Job Responsibilities
• Develop KOL strategies for pitch and retainer campaigns aligned with campaign objectives, target audience, marketing funnel, and brand needs
• Conduct data-driven KOL sourcing and mapping, while preparing strategic KOL shortlists with clear rationale and relevant approach recommendations
• Ensure content quality, alignment with brand guidelines, and effective implementation of campaign strategies
• Analyze campaign performance (reach, engagement, conversion, ROI) and provide insights along with optimization recommendations for future campaigns
• Identify long-term collaboration opportunities with KOLs and strategic partnerships to support business growth and client retention
• Stay updated with social media trends, platform developments, and consumer behavior to create relevant, innovative, and effective KOL strategies
• Collaborate closely with internal teams and stakeholders to ensure smooth pitching processes, campaign execution, and client satisfaction
