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Job description Head of Bancassurance Digital Marketing Fe Credit
- Responsible for the overall marketing strategies of VPB FC’s Bancassurance Business in the country, with a strong focus on Internal & External Communications, Public Relations and Digital Marketing
- Manage the development & implementation of marketing plans and control budget to maximize sales, popularize VPB FC’s bancassurance brand as well as enhancing customers’ satisfaction towards our insurance products.
- Monitor marketing projects, campaigns and action plans for full project cycle from initiation to performance evaluation.
- Propose internal & external communications plans to serve business development purposes
- Ensure all marketing materials are delivered to a high standard, across a range of internal & external channels, within the deadline
- Pitch stories to both international and local media to achieve the highest visibility on traditional and online media outlets
- Respond to media inquiries and organize PR events to promote bancassurance products
- Identify key media outlets and maintain relationship to manage media crisis
- Coordinate with the Board of Director to define talking points for media communications
- Gain brand presence online through effective SEO, social media, web-based design and content
- Execute plans to drive website traffic, apps installation, lead acquisition and improve conversion
- Monitor and listen actively on social community to analyze engagement, reach, comments, and sentiment towards bancassurance brand
- Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports
- Manage, lead and coach respective team members for both personal & professional growth within the company.
- Provide related teams with valuable insights & contents to translate into competitive creative and transformative solutions.
YÊU CẦU CÔNG VIỆC
- BS in Business Administration (Marketing, Commerce, Finance concentration preferred), Data Science, Marketing Tech.
- In depth qualifications in insurance, data science & applied marketing is highly appreciated.
- Minimum 5 years of experience in Digital Marketing, Public Relations or Communications, preferably working for Insurance Companies, Banks or Financial Institution
- Must be fluent and articulated in Vietnamese & English communication
- Proven success in the following job competencies:Project coordination and/or management Communication and Presentation Relationship Building Proactive problem solving Strategic & creative mindset
- Computer Skills: Advanced skills in Microsoft Office applications, specifically Visio, Excel
- Ability to work independently and as team member under high pressure and tight deadlines
- Sound project management, analytical skills
- Proactivity & good leadership
- Health and wellness benefits
- Medical coverage
- Personal development benefits
- Team building events