Graphic & Video Designer (Global Operations)

We are looking for a reliable, self-sufficient Graphic Designer/Graphic & Video Designer who can consistently deliver polished, on-brand work including under tight deadlines and high-stakes, external-facing conditions. This role requires strong design fundamentals combined with sound judgment, clear communication, and dependable working conditions.

Key Responsibilities

• Design Creation & Video Editing: Develop high-quality designs and video content for social media, websites, email marketing, blogs, and print materials that align with each brand's identity.
• Stay Trend-Savvy: Monitor social media trends, challenges, and viral formats, integrating them into designs that engage and resonate with our audience.
• Brand Consistency & Development: Adapt designs to fit the unique voice of Ashraff Cafe, Komunal, MIJ Hub SG, and MIJ Hub MY, while maintaining visual consistency across all platforms.
• Campaign Support: Collaborate with the marketing team to design visual assets for marketing campaigns, including product launches and seasonal promotions.
• UI/UX Focus (Preferred, not required): Apply UI/UX design principles to create visually appealing, user-friendly designs for websites and landing pages, based on how users actually navigate and interpret content.
• Design for Conversions: Work with the growth team to design high-conversion assets (calls-to-action, product images) for landing pages, ads, emails, and social media campaigns.
• Email Marketing Design: Design email templates for newsletters and product promotions, optimizing for open rates and click-through rates.
• Cross-Brand Collaboration: Work closely with the marketing and growth teams to ensure that visual content aligns with broader marketing goals and growth strategies for each brand.
• Take Ownership & Drive Creativity: Manage design projects independently, ensuring that designs meet brand standards and are delivered on time. Proactively suggest improvements and new design ideas.
• Reliable, High-Stakes Delivery: Prioritize and manage multiple design requests with varying urgency, and deliver polished, usable work for high-visibility, external-facing moments (e.g., product launches, events) without last-minute risk.
• Navigating Ambiguity: Translate broad or evolving briefs into effective design solutions, asking clarifying questions where needed rather than waiting for exhaustive instructions.
• Stakeholder Communication: Communicate proactively and clearly with marketing, growth, and brand stakeholders to align on requirements, timelines, and feedback.

Required Qualifications & Skills

• Design Fundamentals

o Strong grasp of layout, typography, color, and visual hierarchy

o Demonstrated ability to follow and apply brand guidelines consistently without heavy oversight

o Portfolio showing polished, production-ready work (not just concepts)

o Video editing skills for short-form social content (Reels, TikTok-style formats)

o Ability to manage and adapt design output across multiple distinct brand identities simultaneously (e.g., F&B, retail, hospitality)

o Awareness of current social media trends, formats, and platform-specific best practices

• Growth & Performance-Oriented Design

o Experience designing for conversion (CTAs, ad creatives, landing page assets, product imagery)

o Understanding of email marketing design best practices for open and click-through rates

o Comfortable using performance feedback (CTR, engagement, conversion data) to refine future designs

o Proficient in creating clear, visually compelling presentation decks that translate complex information into structured, audience-friendly narratives. UI/UX Awareness

o Working understanding of how users read and navigate visual content

o Ability to design based on intended user behaviour and outcomes, not just aesthetic instructions

• Communication

o Strong written and verbal English communication skills

o Ability to clarify ambiguous requirements directly with stakeholders and confirm understanding before execution

o Comfortable working with cross-functional/business stakeholders, not just creative teams

Working Style

• Proven ability to manage fast turnarounds and re-prioritize under pressure
• Comfortable operating with incomplete or evolving briefs; asks the right questions rather than guessing
• Track record of delivering error-free, usable work for high-pressure deadlines (e.g., events, launches, executive presentations)

Working Conditions Requirements

• Stable, reliable work setup is mandatory. Candidate must have consistent access to a functioning workstation and internet connection.
• Must have a documented backup plan for power/connectivity disruptions (e.g., backup power source, alternate work location, mobile hotspot) to ensure deadlines are not compromised by infrastructure issues.
• Must be able to commit to predictable availability during agreed working hours.

What Success Looks Like in This Role

• Design output requires minimal rounds of correction and rarely needs escalation
• Deadlines — especially urgent or high-visibility ones — are met without last-minute risk
• No missed or unusable deliverables due to avoidable availability issues
• Stakeholders report smooth collaboration with few miscommunications
• Designs are functional and user-friendly, not just visually appealing