o Propose annual / quarterly / monthly marketing plans (Advertising & Promotion activities, brand campaign, local store marketing, etc.,); also maintains routine updates of the plans. Own their implementation from idea to execution.
o Develop and manage annual/quarterly/monthly marketing budgets, regularly monitors expenditures, and prepares summary reports.
o Measure and report performance of marketing campaigns and assess against goals.
o Analyse business performance and develop initiatives to optimize sales and store traffics.
o Build strategic relationships and partnership with key industry players, agencies and vendors.
· Advertising & Promotion
o Coordinate with other Departments to propose, execute, monitor and analyse marketing promotion.
o Register promotions with Department of Industry and Trade.
o Update to related department and Accounting after registration.
o Create, review and edit Promotional & informational materials.
o Manage the production of marketing materials.
o Make content plan; write content & work with designer/ videographer for visual on communication channels (Facebook, website, Google my business, etc.,).
o Manage F&B social media pages.
o Reply to customer’s inquiries.
o Handle customers’ complaints reasonably, showing empathy and a positive attitude to strengthen relationship with customers.
· Marketing Admin / PR Assistant
o Assist PR Specialist in paperwork.
o Work with media / press for media contract, media / press event.
o Support National Marketing & CRM Manager to handle media / press for product launching event or other major events.
· Other Duties: As assigned by Supervisor.