- Plan and execute marketing campaigns, including social media, advertising, display advertising campaigns, and email marketing.
- Plan and lead SEO / SEM, marketing database, and social media campaigns
- Develop content tailored to a company's objective and target audience
- Measure and report performance of all marketing campaigns, and assess agains goals (ROI and KPIs)
- Identify trends, insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiements and conversion test
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Proven working experience in digital marketing
- Demonstrable experience in leading & managing SEO / SEM, marketing dtaabse, email, social media campaigns, advertising, and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experienc in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knwoledge of marketing and website analytics tools
- Working knowledge of programmatic ads
- Experience in setting up and optimizing Google Adwords campaign
- Strong Analytical skills and data-driven thinking
- Up-top-date with the latest trends and best practices in online marketing & measurement