Job Requirements
Job benefits
-
Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
-
Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
-
Vacation & Leaves
Feel a need for a short break from work? our company is quite flexible when it comes to leaves; be it for vacation, sick, personal, or mental health days. Simply discuss what you need and we will try to cater to those.
-
Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
Skills
Job description for Digital Marketing Analyst at J&T Express Singapore
- Set up a tracking mechanism (e.g., event and conversion tracking) on the website and other digital assets such as mobile apps.
- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
- Test, measure, analyse, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
- Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
- Work closely with in-house teams and regularly scheduled meetings to go through reports and provide actionable insights.
- Google Analytics Individual Qualification (GAIQ)
- Solid knowledge of Data Management and experience in statistical models
- Good knowledge of GTM, Google Analytics, Facebook Analytics, Search Console, Adobe Analytics, and other web analytics platforms
- Familiarity with Conversion Rate Optimization and Customer Relationship Management (CRM) Software
- Knowledge in Competitive Analysis will be a bonus.
- Experience in Digital Advertising is an advantage.
- Strong communication skills
- At least 2 years of relevant experience
- Bachelor Degree in Marketing, Statistics, Economics, Information Technology, Computer Science, or other relevant fields.