• Manage and execute all aspects of
• Digital marketing, marketplace advertising, marketing database, email, website, social media (Instagram, Youtube, Facebook) and display advertising campaigns (Google Ads, Fb Ads, SEO, SEM, KOL, Social Media, Affiliate, CRM)
• conventional marketing, including event marketing, instore advertising and promotions, etc
• Formulate and execute marketing strategies (advertising, design and pricing)
• Create and monitor budgeting for all marketing and promotion activities
• Measure and report performance of all digital marketing campaigns for daily, weekly and monthly schedules
• Manage marketing team to achieve targets from management
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate