Country Director - Sales and Marketing
Jakarta, Indonesia
Business Development / Sales
Full-Time
5 - 10 years of experience
Posted 3 months agoUpdated 21 days ago
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Job description
Role Purpose:
A critical member of Cove’s founding Indonesia management team, the Sales and Marketing Director will be responsible for building the Sales and Marketing function from the ground up and will have full accountability for delivering against the country’s revenue, profitability and tenant satisfaction objectives.
Goals/Deliverables:
- Build, manage and continue to develop the sales and marketing teams
- Create and deploy the Cove Indonesia sales and marketing strategy
- Ensure occupancy, revenue and profitability targets are consistently met
- Manage the sales and marketing media, non-working and overheads budgets
- Ensure stellar tenant experience from viewings, to move in and living
- Implement best in class data tracking and reporting of sales and marketing key data
Core Responsibilities:
- Day to day management of the sales and marketing teams
- Ensuring we deliver the requisite number of room bookings set out in business targets
- Leading the development and execution across all marketing channels including digital/performance marketing, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)
- Focus on continuous improvement across all channels to optimize effectiveness and ROI
- Partnering with the head office team to deliver a great online presence including Cove’s website and owned social media channels
- Coordinating with the property acquisition and operations teams to ensure we are delivering a stellar customer experience from the design and furnishing of our properties to our SOPs for tenant check-in and management
- Ensure that we development of best in class reporting dashboards and deliver regular performance reports to management and the board
Requirements:
- University graduate from a reputable university, Master’s degree is a plus but not a must
- Minimum of 5 years’ experience in Sales and/or Marketing
- Has managed a team of at least 4 direct reports
- Has had previous P&L accountability
- Experienced with strategy development
- Has strong technical marketing or sales skills including at least two of digital marketing, advertising, brand building, portfolio management, business development, B2C sales
- Experience working in a high growth business is preferred
- Experience/knowledge of hospitality/real estate in Indonesia is a bonus
Core Skills/Competencies:
- Strategic thinker: able to see the big picture, make clear choices and create from scratch
- Entrepreneurial spirit: not afraid to get hands dirty and stuck into the details of execution
- High drive for results: comfortable with accountability for challenging targets and able to problem solve to meet targets in spite of challenges
- Strong people leader: understanding how to build and motivate teams
- Exceptional communication skills both verbal and written
- Commercially savvy: understands the P&L and levers used to influence it
Must have skills
About the company
COVE is the new way to rent your home! We’re a co-living start-up making it easier and more affordable for people to rent rooms. We provide our tenants with stylishly furnished properties, in the most awesome locations in Singapore and Jakarta and make the whole rental process seamless from end to end. Our contract terms are flexible like our tenant’s lives and our rental prices include everything from utilities and wifi and weekly cleaning. Our tenants get matched with great flatmates and also have access to our community events around the city.
COVE is backed by strong global investors and has raised US$2M in its last funding round. The company aims to grow fast in Southeast Asia and be the #1 co-living operator in the region.
Check us out at www.cove.co.id
