Client Manager (Media) - 2 months contract - Immediate start
Singapore, Singapore
Media & Communications
Freelance
Posted 4 months agoUpdated 4 months ago
Job description
This is an exciting time to join dentsu Singapore as we become a 100% digital economy business through content, media and commerce. We are well placed to build capability, scale and sustainable growth as a high-performance business. Our strategy is driven by our unique culture with one vision (to innovate the way brands are built), one set of values and a unique operating model which drives collaboration, client focus and attention.
Dentsu Singapore believes that everybody should be treated equitably. We are committed to creating an inclusive, diverse and collaborative environment that enables our people to do what they do best – innovating the way brands are built. This is regardless of age, race, disability, sexual orientation, gender, marital, civil partnership or parental status, religion or belief. As a global organisation, we offer fair employment and advancement opportunities for our employees to succeed and advance within their profession, both in Singapore and around the world.
Job Description
Responsibilities Of The Role
Client/Account and Financial Management
- Develop and maintain strong working relationships with clients, agency partners, media vendors, internal regional/ global planning teams and specialized teams, ensuring alignment and integration - role of “trusted advisor”.
- Direct and manage day-to-day needs of the accounts in line with brand guidelines, global strategic path and agreed contractual terms. Effective time and resource optimization: Prioritize jobs to manage timely fulfilment within allocated resources.
- Develop understanding of all clients’ businesses - brand and products, category and competition, issues and challenges. Brief the team by translating the local/regional/ global strategies as necessary to meet the needs of the local market’s marketing and communication objectives.
- Financial Planning and Management: Negotiate, track and overall management of client budgets/ spends, billing and collections, maintenance of master contract updates and timely utilisation of master contract entitlements.
- Lead innovation and creative thinking across the team.
Planning and Implementation Delivery
- Develop integrated plans for campaigns. A complete mastery of the entire suit of proprietary tools, insights properties and software.
- Develop and present media briefs/ plans/ documents incorporating communication goals, recommendations cum rationale, ideas and implementation, planning costs and budget splits and KPI’s. Provide assistance and POV to the team on their local market plans for presentation to clients.
- Negotiate KPI’s with the client prior to start of the campaign/ project and ensure all tracking and measurements are based on the agreed KPIs and media efficiencies. Manage the team’s weekly time-sheets. Coach and monitor KPIs for direct reports including training and development.
- Supervise, coach and work with Managers/Planners/ Executives to ensure that campaign is implemented - implementation goals are met and media buys are effective.
- Contribute to central media strategy development by generating any regional/ local reports.
Key Skills
- At least 5 years of experience it integrated media planning/media management. Well versed in all media channels and can “connect the dots” across these channels.
- Leading strategy, planning and execution of integrated marketing campaigns – across TV, OOH, social media, programmatic and SEM for a couple of products within the portfolio.
- Experience running paid media campaigns from start to finish, reacting and optimising during campaigns, providing ongoing consultation through concise and insightful reporting.
- Overseeing overall scope delivery, quality and operational performance, budgeting and ensuring deadline adherence, reaction to industry trends and ensuring plans map back to to client objectives within budget.
- Leading and upskilling junior executives on digital skills.
- Staying up to date with industry trends, competitor activity and latest innovations.
- A background in FMCG or nutrition category is a definite plus
- Hands-on experience developing insights from industry research tools.
- Experienced working within broader digital marketing ecosystem (including search, content, media buying, partnerships, demand generation, CRM) with aptitude to develop additional skills.
- Familiar with best-practice integrated digital marketing communications tactics and tools and the ability to appropriately recommend them to executive-level clients and lead the execution of all related projects.
- Understands how to dig deep into understanding clients’ businesses and their objectives
- Able to build strong relationships with clients for business development.
- Ability to manage a spectrum of large to small projects, teams, and delegate & manage assignments and accurately evaluate juniors’ work.
- Ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of detailed, responsible, client-related finance management, including comprehensive management of client budgets.
- Demonstrates passion and patience to impart knowledge to peers and juniors. Able to manage and inspire a team and to make sound judgments on a daily basis, knowing when to seek senior counsel.
- Superior written and verbal communications skills.
*Please provide your CV for our review.
**We regret that only shortlisted candidates will be notified.
Must have skills
About the company
About Dentsu Singapore
Dentsu Singapore helps clients build consumer relationships by communicating their products and brands effectively. Our distinctive and innovative range of products and services include marketing and communications strategies through digital creative execution, media planning and buying, mobile applications, SEO, content creation, brand tracking and marketing analytics.
Part of Dentsu Inc., Dentsu Singapore is made up of 3 line of businesses - Creative, Media and CRM, and supported by its specialist/multi-market brands. Dentsu Singapore is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu is headquartered in Japan and operates in 145 countries worldwide with around 64,000 dedicated specialists.
