Responsibilities for Brand Marketing Manager
• Conceptualize, develop and execute brand marketing and product campaigns (ATL,
BTL, Digital, social media and influencer)
• Ensure smooth timeline of campaign executions
• Monitor, analyse campaign performance to improve campaign metrics and develop
• Stay current on market trends and competitive activity
• Collaborating with different teams such as product marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and
Qualifications for Brand Marketing Manager
• Data driven individual, starting as data analyst would a plus
• Bachelor's degree in Marketing, Business, or related field.
• 4-6 years of experience in brand management, brand marketing, or marketing
• Strategic thinker able to identify long-term opportunities and trends
• Understand the principal of Integrated Marketing Mix and digital marketing (Digital
branding principal, social media and influencer)
• Strong communication skill both verbal and written
• Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Project management experience, with a solid understanding of project management
principles and techniques