Job description for Brand Marketing Specialist at PT Aditya Mandiri Sejahtera
Responsibilities:
- Assist in the execution of marketing strategies, branding, and promotional activities across both online and offline platforms, based on the direction from the Marketing team.
- Provide day-to-day support for promotional campaigns, including scheduling, coordination, and implementation to ensure smooth execution.
- Coordinate with internal teams (such as social media, design, and CRM) and external vendors to support brand activation and promotional events.
- Maintain and organize administrative needs related to marketing activities, including documentation, reporting, and asset management.
- Support the preparation and distribution of marketing materials (digital and printed) for stores and campaign activations.
- Monitor marketing calendar implementation and ensure alignment with brand communication across all channels.
- Collect and compile data for marketing reports such as campaign performance, event recaps, and feedback analysis.
- Support market research activities including competitor tracking, consumer surveys, and trend identification, under the guidance of the marketing team.
- Assist in evaluating marketing efforts by preparing data summaries and basic ROI tracking for campaigns and promotions.
Qualifications:
- Min. bachelor degree from a relatable major such as: Communication, Marketing, Management, etc.
- Familiar with the concept of Brand Management and Marketing Planning
- Data-driven and research-oriented
- Good communicational skills
- Copywriting skills
- Positive attitude, critical thinking, and problem-solving skills
- English language proficiency is a plus
- Experienced in the fashion industry
- Able to use and operate Google Drive, Sheets, and Slides
- Able to use and operate Ms. Office including Microsoft Word, Excel, PowerPoint, and Outlook
