Job description for Marketing Lead (Onsite in Medan) at PT Inovasi Jelajah Dunia
What you should have:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience growing consumer/D2C brands in an early or scaling-stage business.
- Proven ability to manage CAC, ROAS, contribution margin, and marketing budgets.
- Hands-on experience with Meta Ads, Google Ads, and marketplace ads, as well as brand marketing.
- Proven experience leading a small marketing team while remaining hands-on, with strong commercial and analytical skills.
What you'll contribute on:
- Lead and develop the Social Media, Digital Marketing, and Graphic Design team against shared KPIs.
- Own brand direction and voice, aligning brand and performance marketing.
- Allocate and optimize marketing budgets across brands and channels based on performance.
- Drive CAC, ROAS, and Contribution Margin across Kurosim and Kuro Lite.
- Manage funnel analytics, attribution, CRO, channel efficiency, and weekly performance reporting.
