Dedicated public relations and community manager, user-centric marketing practitioner, specifically branded and owned various communities, influencers/KOL management, and integrated marketing communication expert. Experienced managing multiple stakeholders, from respective colleagues to supporting vendors. Interested in working in the technology sector, deepening my skill set in marketing, especially in integrating product and marketing in order to achieve business goals. During my spare time, I enjoy spending time with my family or a simple me-time with sport, coffee, books, movies, or nature.
PT Trinusa Travelindo (Traveloka)
Januari 2018 - April 2020 (2 tahun)
Responsibilities: 1. Support and manage end-to-end Product Marketing strategy in variety of campaigns, partnership, and ad hoc activities 2. Work closely with product marketing, product management, and content management on day-to-day basis to provide insights, trends, and iteration during first year of Traveloka Eats 3. Work closely with respective stakeholders inside and outside Traveloka, from campaign PICs, high-level management, influencers/KoL, to supporting vendors, in order to deliver expected outcomes from particular community program 4. Identify opportunities for community growth and integration of community marketing programs into overall product initiatives to achieve the business goal by doing analysis, benchmarking, data gathering and other related activities 5. Be the main contact person to the communities; listen closely to communities and communicate key insights on feedback and latest trends internally Achievements: 1. Develop initial strategy for Traveloka community as one of potential business market of Traveloka Eats; newly launched lifestyle product from Traveloka 2. Handle end-to-end internal and external community event, such as personal meetups with food blogger and reviewer, community collaboration event, monthly gathering, ambassador program, and competitions, to increase brand awareness and engagement among F&B community in Jabodetabek, Medan, Bandung, Jogjakarta, Surabaya, and Bali 3. Manage and monitor directly the growth of communities based on user generated content (UGC), social media activities, offline events, and feedback ecosystem to keep tracking overall user engagement and competitive quality of community programs 4. Provide reliable research-based data and insights to develop owned community strategy and program for Traveloka Eats, launched MVP as Top Contributor Program, specifically for Jakarta area 5. Provide regular reports based on objective key results (OKR) and analysis on community key metrics, as well as comprehensive results of the activities
PT Foody Direktori Indonesia
April 2017 - November 2017 (8 bulan)
Responsibilities: 1. Be the main contact person to the communities, especially for event management, also listen and report to related internal stakeholder regarding to product usage and complaints 2. Organize community marketing service for respective restaurant/clients by holding online and offline events 3. Identify potential partnerships to increase brand awareness 4. Assist Head of Creative Content to manage part-time Content Reviewer 5. Media listing and monitoring Achievements: 1. Handle end-to-end marketing campaign, online and offline activities, and culinary trips 2. Organize 10> community gatherings per month 3. Develop engagement programs to increase retention and maintain relationship with targeted F&B community
PT Ruang Raya Indonesia
April 2016 - April 2017 (setahun)
Responsibilities: 1. Supervise PR & Communication team members 2. Represent Ruangguru.com as public relations on behalf of CEO & CPO of Ruangguru 3. Oversee and proof-read content marketing productions (e.g., blog, social media, design, video, paid-ads, product value propositions) 4. Handle administration task for Ruangguru social media (Facebook, Twitter, Instagram, Linkedin, and Youtube) Achievements: 1. Produce promotional/advertorial content of Ruangguru product & features, campaign, or success stories (e.g., press release, advertorial article, social media post, or creative video) 2. Develop content plan and execute Ruangguru email marketing 3. Develop monthly editorial planning for various Ruanggguru social media 4. Manage to connect with national media in order to identify potential partnership and maintain relationship, as well as keeping media coverage published timely 5. Build co-branding strategies for Ruangguru’s partners (e.g., LINE Academy powered by Ruangguru and Blue Bird Group Scholarship Program) 6. Provide regular reports based on key performance indicator (KPI), analysis on each marketing roles' progress and update, comprehensive results of the activities, and comprehensive ideation for potential improvements
PT Mobiliari Stephindo
Maret 2015 - April 2016 (setahun)
Responsibilities: 1. Handle end-to-end interview process 2. Handle photography during events or interview as one of article requirement 3. Create a live-reporting content during events for social media engagement 4. Organize launching event of Hitsss.com and annual event of Indonesia Tatler Ball 2015 Achievements: 1. Write 3> articles per day about entrepreneurship, startup digital, creative culture, and youth lifestyle, complete with representative images 2. Manage to attend various events (e.g., international and local conferences, workshops, product launching, press conferences, company visits, movie press screening, art stages, exhibitions, and music concerts) 3. Provide fresh and recent trend/news with ad hoc article and social media contents 4. Handle the running event of Hitsss.com grand launching and Indonesia Tatler Ball 2015 5. Provide insight and current trends to support content ideation and planning
Insitut Pertanian Bogor
Juli 2007 - November 2013 (6 tahun)
Media & Communications
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