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Graduates from Maranatha Christian University with an economy bachelor's degree specializing in management in 2007 and finished Master of Management in 2012 with a GPA of 3.81 Having experience of more than 14 years as Public Relations & Marketing Communication Manager in various industries such as Bank, Financial Services, FMCG, Apparel & Fashion, Food & Beverage, Architect & Interior Services, Information Technology, Asset Management, Property Developer, Recruitment & Education Companies. Having experience of more than 8 years of Business processes Improvement, Organization Development, Credit Risk & SOP. My Portfolio Social Media: https://www.instagram.com/aladdincommerce/ https://www.instagram.com/tommeetippeeindo/ https://www.linkedin.com/company/aladdinsaranaindonesia/ https://movi.id/id/ https://www.instagram.com/ministryofvapeindonesia/?hl=en https://www.instagram.com/kuybymovi/?hl=en https://www.instagram.com/aflo.id/?hl=en https://www.instagram.com/moviproject/?hl=en https://voyejstore.com/ https://www.instagram.com/voyej/?hl=en https://www.youtube.com/c/voyej https://gorrygourmet.com/ https://www.instagram.com/gorrygourmet/?hl=en https://www.youtube.com/channel/UCE0Q4o61gEY7PwwCZp9CRXQ http://www.velospace.co/ https://www.instagram.com/velospaceco/?hl=en Press Releases https://www.marketing.co.id/pt-puf-sains-lab-dan-movi-sabet-rekor-muri/ https://investor.id/business/298754/gencar-berinovasi-pt-puf-sains-lab-dan-movi-raih-rekor-muri https://www.tribunnews.com/motogp-mandalika/2022/03/24/motogp-mandalika-dimeriahkan-smoking-reduction-program-lewat-inhalasi-uap-herbal https://swa.co.id/swa/trends/inovasi-produk-herbal-movi-meriahkan-motogp-2022-mandalika https://swa.co.id/swa/trends/technology/bisnis-modal-ventura-besutan-grup-lima https://industri.kontan.co.id/news/perluas-kemitraan-startup-velospace-sinergikan-desainer-interior-indonesia https://mediaindonesia.com/ekonomi/400531/laa-velospace-mou-pengembangan-properti-di-subang-dan-pati https://www.primarasa.co.id/acara-liputan/gorry-gourmet-solusi-katering-sehat-berbasis-teknologi https://mediaindonesia.com/humaniora/170462/ahli-nutrisi-dan-apoteker-di-gorry-gourmet
Super Value Store Limited
Maret 2023 - Present (setahun)
Managing brands such as Kopiko (Mayora), Sirjus (Dua Kelinci), Bata, Indomie, Indomilk, Hers Protex, PRB, ABC Battery, PRB, etc Manage marketing budget. Create marketing plan and monitor the execution. Manage ATL, BTL, and event. Responsible for sales target, in-store visibility, market research, branding, digital marketing, public relation and, CSR. Coordinate with internal parties and external parties such as principals, customs, vendors, and suppliers.
PT Aladdin Sarana Indonesia
Mei 2022 - Maret 2023 (10 bulan)
Managing Brand of Unilever International (such as Dove, Dove Baby, Lifebuoy, Suave, Pears, Rexona) and Mayborn-UK (Tommee Tippee) Handling internal dan external communication. Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends. Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands. Analyzing the success of marketing campaigns and creating reports. Supervising advertising, product design and other forms of marketing to maintain consistency in branding. Coordinate with the brand principal and with colleagues across multiple departments (such as sales managers, supply chain managers and general manager). Managing budgets for the branding and marketing department. organizing events such as product launches, exhibitions and photo shoots. Handle and manage social media, customer service, KOL, event, public relations, and business processes of the marketing department.
PT Movi Ventura Prima
Januari 2022 - April 2022 (4 bulan)
Establish positioning, identify target audiences, and develop marketing plans (online & offline) with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Handle and manage social media, customer service, KOL, event, public relations, and business processes of the marketing department. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
PT Lima Rachmat Sejahtera
September 2013 - Desember 2021 (8 tahun)
Responsibilities • Planned, developed, implemented, and managed strategic internal and external communications initiatives for all companies under PT Lima Rachmat Sejahtera. • Created and executed integrated marketing campaigns promoting Partner's products and brand. • Served as a primary copywriter and collaborated on the design for highly visible initiatives. • Strategized, wrote, and developed content for printed and electronic newsletters, social media, press releases, direct mail pieces, email, advertisements, Website, and Intranet, achieving promotional goals. • Managed processes with vendors including creative agencies, printing companies, and mailing firms, achieving quality, on-brand creative, as well as accurate and on-time distribution. • Led Social Media Committee staffed with individuals from multiple departments, developing social media content that engaged audiences, supported relationships with the company, and promoted brand. • Maintained relationships with vendors, media, government institutions (such as State Minister for Cooperatives Small and Medium Enterprises, Ministry of Home Affairs, PPATK, and Indonesia Financial Services Authority/OJK), and other stakeholders. • Handled the PR & Marketing Communications department budget of Rp 5.8 Billion and PR & Marketing Communications department team contains Public Relations section head and 5 graphic designers.
PT Lima Rachmat Sejahtera
September 2013 - Desember 2021 (8 tahun)
Product Development Role: Manage a product from scratch, including defining the product vision, strategy, roadmap & managing the product backlog, product lifecycle, gathering and prioritizing product, customer requirements, and working closely with engineering. Develop and manage the marketing strategies, budget, and implementation plan in close collaboration with the Director. Review and evaluate the existing product's efficiency in the market situation and make the necessary adjustments in order to meet the client’s needs. Review and evaluate competitors’ products and microfinance market trends. Launch the financial products, through an iterative process of implementation design. Create 67 new products for financial institution companies such as deposits, student savings, installment loans, bridging loans, flexible loans, invoice financing, project financing, unsecured credit, time deposit, savings, student savings, etc Business Process Role: Developed all aspects of the SOP, risk management, compliance, good corporate governance (GCG), business process, process improvement, document control, approval system, and processes. Produce Training Curriculum, Company Manual, Standard Operating Management (SOM), Peraturan Khusus (PERSUS), 378 Standard Operating Procedure (SOP), and 2489 Business Processes Analyze and develop organization design, company policy, manpower planning, key performance indicators, job analysis, and Job design. Design, deliver and assess training program, training curriculum, courses, and workshops, utilizing a variety of methods, (train the trainer, face to face and virtual courses) Developing, coordinating, and maintaining a communications network with stakeholders throughout the company who have some involvement in public policy and government-related matters.
PT BPR Karyajatnika Sadaya (BPR KS)
November 2008 - Agustus 2013 (5 tahun)
Job Descriptions: • Manage company branding & identity, marketing, and communication strategies, community marketing, social media content, media relations, product launches, advertising, sales collateral, promotional activities, internal & external event, and campaign for Banking Division and Payment Gateway Division (AKSES PLUS). • Created training and socialization for employees, merchants, and customers • Managed the marketing & communication budget Rp. 2,4 billion/year • Managed marketing communication team, which contains 3 graphic designers and 1 web developer. • Maintained relationships with government institutions and vendors.
PT BPR Karyajatnika Sadaya (BPR KS)
Agustus 2008 - Oktober 2008 (3 bulan)
Job Descriptions: Generate sales, customer handling, and providing reliable information, product guidance, and friendly customer service.
PT BPR Karyajatnika Sadaya (BPR KS)
Desember 2007 - Juli 2008 (8 bulan)
Job Descriptions: Prepared, analyzed all credit proposals and verified quality, completeness, and accuracy of supporting loan documentation and analysis
PT BPR Karyajatnika Sadaya (BPR KS)
April 2007 - November 2007 (8 bulan)
Job Descriptions; Support day to day banking operation and customer handling.
Economic Majoring Entrepreneurship
Februari 2011 - Oktober 2012 (2 tahun)
GPA: 3.81
Economic Majoring Operations
Agustus 2001 - Januari 2007 (5 tahun)
GPA: 2.91
Yes
PORTOFOLIO PROGRAM.pdf
PLUTON - PRESENTATION - 2018.pdf
Employee of Excellent Service of The Year
2019
Music Divison
Februari 2007 - Agustus 2013 (7 tahun)