Yudiana Tan

Graduates from Maranatha Christian University with an economy bachelor's degree specializing in management in 2007 and finished Master of Management in 2012 with a GPA of 3.81 Having experience of more than 14 years as Public Relations & Marketing Communication Manager in various industries such as Bank, Financial Services, FMCG, Apparel & Fashion, Food & Beverage, Architect & Interior Services, Information Technology, Asset Management, Property Developer, Recruitment & Education Companies. Having experience of more than 8 years of Business processes Improvement, Organization Development, Credit Risk & SOP. My Portfolio Social Media: https://movi.id/id/ https://www.instagram.com/ministryofvapeindonesia/?hl=en https://www.instagram.com/kuybymovi/?hl=en https://www.instagram.com/aflo.id/?hl=en https://www.instagram.com/moviproject/?hl=en https://voyejstore.com/ https://www.instagram.com/voyej/?hl=en https://www.youtube.com/c/voyej https://gorrygourmet.com/ https://www.instagram.com/gorrygourmet/?hl=en https://www.youtube.com/channel/UCE0Q4o61gEY7PwwCZp9CRXQ http://www.velospace.co/ https://www.instagram.com/velospaceco/?hl=en Press Releases https://www.marketing.co.id/pt-puf-sains-lab-dan-movi-sabet-rekor-muri/ https://investor.id/business/298754/gencar-berinovasi-pt-puf-sains-lab-dan-movi-raih-rekor-muri https://www.marketing.co.id/hadir-di-pameran-franchise-movi-buka-peluang-kerjasama-bisnis/ https://www.industry.co.id/read/107690/keren-industri-e-cigarettes-dan-e-liquid-movi-dan-vapezoo-gandeng-slank-persembahkan-kuy-podlott-pod-sejuta-umat-indonesia https://marketing.co.id/movi-tembus-pasar-modern-retail/ https://www.tribunnews.com/motogp-mandalika/2022/03/24/motogp-mandalika-dimeriahkan-smoking-reduction-program-lewat-inhalasi-uap-herbal https://swa.co.id/swa/trends/inovasi-produk-herbal-movi-meriahkan-motogp-2022-mandalika https://swa.co.id/swa/trends/technology/bisnis-modal-ventura-besutan-grup-lima https://industri.kontan.co.id/news/perluas-kemitraan-startup-velospace-sinergikan-desainer-interior-indonesia https://mediaindonesia.com/ekonomi/400531/laa-velospace-mou-pengembangan-properti-di-subang-dan-pati https://www.primarasa.co.id/acara-liputan/gorry-gourmet-solusi-katering-sehat-berbasis-teknologi https://mediaindonesia.com/humaniora/170462/ahli-nutrisi-dan-apoteker-di-gorry-gourmet

• Marketing Manager

  PT Movi Ventura Prima

  Januari 2022 - Present (setahun)

  Establish positioning, identify target audiences, and develop marketing plans (online & offline) with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Handle and manage social media, customer service, KOL, event, public relations, and business processes of the marketing department. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• PR & Marketing Communication Manager

  PT Lima Rachmat Sejahtera

  September 2013 - Desember 2021 (8 tahun)

  Responsibilities • Planned, developed, implemented, and managed strategic internal and external communications initiatives for all companies under PT Lima Rachmat Sejahtera. • Created and executed integrated marketing campaigns promoting Partner's products and brand. • Served as a primary copywriter and collaborated on the design for highly visible initiatives. • Strategized, wrote, and developed content for printed and electronic newsletters, social media, press releases, direct mail pieces, email, advertisements, Website, and Intranet, achieving promotional goals. • Managed processes with vendors including creative agencies, printing companies, and mailing firms, achieving quality, on-brand creative, as well as accurate and on-time distribution. • Led Social Media Committee staffed with individuals from multiple departments, developing social media content that engaged audiences, supported relationships with the company, and promoted brand. • Maintained relationships with vendors, media, government institutions (such as State Minister for Cooperatives Small and Medium Enterprises, Ministry of Home Affairs, PPATK, and Indonesia Financial Services Authority/OJK), and other stakeholders. • Handled the PR & Marketing Communications department budget of Rp 5.8 Billion and PR & Marketing Communications department team contains Public Relations section head and 5 graphic designers.

• Product Development & Business Process Manager

  PT Lima Rachmat Sejahtera

  September 2013 - Desember 2021 (8 tahun)

  Product Development Role: Manage a product from scratch, including defining the product vision, strategy, roadmap & managing the product backlog, product lifecycle, gathering and prioritizing product, customer requirements, and working closely with engineering. Develop and manage the marketing strategies, budget, and implementation plan in close collaboration with the Director. Review and evaluate the existing product's efficiency in the market situation and make the necessary adjustments in order to meet the client’s needs. Review and evaluate competitors’ products and microfinance market trends. Launch the financial products, through an iterative process of implementation design. Create 67 new products for financial institution companies such as deposits, student savings, installment loans, bridging loans, flexible loans, invoice financing, project financing, unsecured credit, time deposit, savings, student savings, etc Business Process Role: Developed all aspects of the SOP, risk management, compliance, good corporate governance (GCG), business process, process improvement, document control, approval system, and processes. Produce Training Curriculum, Company Manual, Standard Operating Management (SOM), Peraturan Khusus (PERSUS), 378 Standard Operating Procedure (SOP), and 2489 Business Processes Analyze and develop organization design, company policy, manpower planning, key performance indicators, job analysis, and Job design. Design, deliver and assess training program, training curriculum, courses, and workshops, utilizing a variety of methods, (train the trainer, face to face and virtual courses) Developing, coordinating, and maintaining a communications network with stakeholders throughout the company who have some involvement in public policy and government-related matters.

• PR & Marketing Communication Manager

  PT BPR Karyajatnika Sadaya (BPR KS)

  November 2008 - Agustus 2013 (5 tahun)

  Job Descriptions: • Manage company branding & identity, marketing, and communication strategies, community marketing, social media content, media relations, product launches, advertising, sales collateral, promotional activities, internal & external event, and campaign for Banking Division and Payment Gateway Division (AKSES PLUS). • Created training and socialization for employees, merchants, and customers • Managed the marketing & communication budget Rp. 2,4 billion/year • Managed marketing communication team, which contains 3 graphic designers and 1 web developer. • Maintained relationships with government institutions and vendors.

• Customer Service Officer

  PT BPR Karyajatnika Sadaya (BPR KS)

  Agustus 2008 - Oktober 2008 (3 bulan)

  Job Descriptions: Generate sales, customer handling, and providing reliable information, product guidance, and friendly customer service.

• Credit Reviewer Officer

  PT BPR Karyajatnika Sadaya (BPR KS)

  Desember 2007 - Juli 2008 (8 bulan)

  Job Descriptions: Prepared, analyzed all credit proposals and verified quality, completeness, and accuracy of supporting loan documentation and analysis

• Back Office Staff

  PT BPR Karyajatnika Sadaya (BPR KS)

  April 2007 - November 2007 (8 bulan)

  Job Descriptions; Support day to day banking operation and customer handling.

• Maranatha Christian University

  Economic Majoring Entrepreneurship

  Februari 2011 - Oktober 2012 (2 tahun)

  GPA: 3.81

• Maranatha Christian University

  Economic Majoring Operations

  Agustus 2001 - Januari 2007 (5 tahun)

  GPA: 2.91

• The Best Employee of The Year 2018

  Employee of Excellent Service of The Year

  2019

• Gereja Rehoboth Immanuel

  Music Divison

  Februari 2007 - Agustus 2013 (7 tahun)