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An experienced content and copywriter by accident. Just thought to jump into a creative work environment after got selected in university. Too little too late, but rather than crying about it, I filled my time by joining the broadcasting organization. And here I am. I'm a team person and a very reliable one. Great in time management skills by using bullet journal system to track my task and priorities. In the past 3 years, I've grown a lot to becoming a more data-driven person and also into thinking what would the audience want since that's the foundation of a copywriter. The joy in this position is that sky is the limit, so imagination is the main tool. When I'm not drowning in words and trends, I'm watering my plants, try a new recipe, or reruns f.r.i.e.n.d.s, anything to relax a mind from words.
Ninja Xpress
Mei 2021 - Sekarang (3 tahun)
Working under the Creative team, responsible for creating comprehensive copy for direct marketing purposes. These are some of the media for the copy that I made: - Brochure - Sales Kit - Deck - Key Visual - App Banner - Email Copy (Subject, Body Text, Visual) - Translation as well!
Sayurbox
Agustus 2018 - Juli 2021 (3 tahun)
Responsible for creating copies and content for Sayurbox's platform online or offline. Responsibility : - Create copies for app & web banner, Instagram post, digital ads, WhatsApp blast. - Create daily copies for segmented push notification - Planning, Create, Monitor marketing email (newsletter) - Create ELDP content for several contents - Managing copies quality for any marketing or operational activities - Strategizing in-app content that generates traffic & conversion - Managing fulfillment of product description - Collaborate in revise old article to meet SEO optimization checklist - Collaborate on successful campaign such as #mulaitahunini #h4jatan #bagibahagia #terimaakuapaadanya #selebrasi
Information System
September 2012 - Juni 2016 (4 tahun)
Ya
Rani Nurbaiti- Creative Portfolio - 2024 _compressed.pdf
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Content Lead
Maret 2024 - Sekarang (2 bulan)