Login
I love helping businesses grow their brands in Indonesia/SEA/APAC through Influencer & Branding. As a marketer with 6+ YoE in marketing and communications across industries, I’ve successfully managed 500+ creative marketing campaigns with strategic influencer placement, resulting in app download 3 million and achieving ROAS by 400% for a new market (Taiwan) in the first month of GTM. Currently persuing Master Degree in Marketing Communication Managament in London School of Public Relations Jakarta.
ELSA Corp
Juni 2022 - Sekarang (2 tahun)
Responsibilities and Achievements: - Propose initiatives to increase market share and brand reputation in Indonesia and explore new potential markets in SEA to run influencer campaigns. - Oversee, manage, and optimize USD 100K budgets on multiple influencer campaigns for Indonesia and Taiwan. - Created influencer strategies focusing on cross-channel promotions of new product features - achieved ROAS by 400% for a new market (Taiwan) - Successfully managed 500+ creative marketing campaigns with strategic influencer placement, resulting in 3 million app downloads compared with the previous year. - Coordinated with 8+ different teams across different countries (Indonesia, Vietnam, Japan, USA, and Portugal) Report to: Brand Marketing Lead
ELSA Corp
Juni 2022 - Agustus 2023 (setahun)
Responsibilities ELSA Speak is a Google-backed mobile app that helps people speak better English using the most advanced AI technology. The app has been used by 40M+ people from 100+ countries worldwide. With HQ in Silicon Valley and 3 offices in Portugal, India, Vietnam, and Indonesia, the team is growing strong to hopefully sever more than 1.5 billion English learners all around the world. - Develop and manage comprehensive and inspiring influencer campaigns from start to finish in Indonesia Market - Initiate, lead outreach, and negotiate potential brand ambassador/influencers campaigns leveraged across multiple digital channels (Instagram, Youtube, Twitter, and Tiktok - both organic and paid media). - Build strong relationships with influencers to retain growth. - Utilize a variety of tools for researching and identifying new influencers. - Create influencers tracking parameters, reporting, and analyzing data to make informed decisions. Report directly to the Influencer Director and/or VP of Marketing & Growth
Media Buffet PR Agency
Juni 2021 - Mei 2022 (setahun)
Responsibilities and Achievements: - Develop and execute social media & digital marketing strategy for company & client across platform (Instagram, LinkedIn, Tiktok, Google My Business, Website Blog) - Liaise and work with team members to plan & execute. - Responsible for company/client social media & digital marketing growth and impact. - Crafting campaign budget. - Analyzing data from the digital platforms. - Developed and managed social media calendars for clients, resulting in engagement growth of 14% and followers growth of 73% (Instagram & LinkedIn) - Executed A/B testing for campaigns to optimize content engagements and increased total shares by 318% (TikTok) Report directly to: CEO
YONEX
Januari 2019 - Juni 2021 (2 tahun)
Under Yonex-Sunrise Group of Companies Responsibilities and Achievements: - Conceived and developing efficient and intuitive marketing strategies. - Organized and oversee advertising/communication campaigns, exhibitions and promotional events. - Conducted market research and analysis to evaluate trends, brand awareness and competition ventures. - Created the company's first social media channel and achieved impression growth by 500% across channels. - Instagram followers growth by 600% and boost ER to 3.4% in the first 6 months.
Debindo-ITE
Agustus 2016 - Desember 2018 (2 tahun)
Responsibilities and Achievements: - Developing PR strategies and campaigns. - Preparing press releases, keynote speeches and promotional material. - Building positive relationships with stakeholders, media and the public. - Secured partnerships and increased media publications with total PR value ~ 2,5 million IDR (online, printed, and TV). - Coordinated and managed 20 KOL (architects and interior designers) to make special exhibitions, improving 30% of exhibition visitors. Report directly to: Business Development Manager
Marketing Communication
September 2023 - Sekarang (8 bulan)
Mass Communication
September 2012 - Juni 2016 (4 tahun)
Ya
Maaf, profil pemilik belum mengisi bagian ini.
Maaf, profil pemilik belum mengisi bagian ini.