Social Media Executive & Content Creator (F&B Group – Multi-Concept)

Do you have a talent for creative content that captures attention and leaves an impression? Are you passionate about crafting thoughtful, visually compelling content with real impact? We are seeking a highly creative, culturally aware Social Media Executive & Content Creator to lead the visual and digital storytelling across our portfolio of restaurants! 

🌟 Role Overview

This role blends creative direction, content production, and performance-led social strategy — with a focus on driving brand awareness, engagement, and covers.

🌟 Key Responsibilities

Content Creation & Production

Plan, shoot, and edit all photography for social and digital use across multiple brands

Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories)

Own end-to-end production — from ideation through to final edit and delivery

Ensure all content aligns with each brand’s visual identity and tone of voice

Build and maintain a structured content library for ongoing use

Social Media Management

Manage day-to-day social media accounts (Instagram, TikTok, Facebook, RedNote) across all venues

Plan and execute a consistent posting schedule (minimum 3x weekly; aiming for daily where relevant)

Write engaging, on-brand captions with clear CTAs

Develop and maintain branded IG Story templates and highlight structures

Monitor DMs, comments, and community interactions in a timely, brand-appropriate manner

Creative Strategy & Trend Integration

Stay ahead of social trends, platform updates, and viral formats — identifying opportunities for brand participation

Translate trends into content that feels native, relevant, and premium

Propose and execute creative campaigns tied to seasonal moments, launches, and key revenue periods

Performance & Optimisation

Track and analyse content performance (reach, engagement, saves, conversions)

Optimise content strategy based on insights and platform analytics

Conduct competitor and market benchmarking within the Singapore hospitality scene

Regularly report on social performance with actionable recommendations

Brand & Campaign Support

Collaborate with marketing on launches, events, seasonal campaigns, and Public Relations moments

Create content to support key revenue drivers (set menus, happy hours, weddings, private dining)

Work closely with chefs, operations, and front-of-house teams to capture in-venue moments

Community & Growth

Identify and execute organic growth strategies across platforms

Seed brands organically into relevant online communities (e.g. Reddit, forums, local groups) where appropriate

Engage with user-generated content, influencers, and brand advocates

🌟 Ideal Profile

Minimum Diploma in Marketing, Communications, or related field

Minimum 3 years’ experience in social medial management and content creation

Experience within hospitality, lifestyle, or luxury brands preferred

Strong eye for visual storytelling and brand aesthetics

Highly proficient in mobile-first content creation and editing (CapCut, Adobe Suite, etc.)

Deep understanding of Instagram, TikTok, and social-first content trends

Self-starter with the ability to manage multiple brands and timelines

🌟 Success in This Role Looks Like

Consistent, high-quality content output across all brands

Growth in engagement, reach, and follower base

Content that feels culturally relevant, premium, and shareable

Tangible contribution to bookings, footfall, and brand awareness

If you're ready to create meaningful hospitality content that inspires, connects, and leave a lasting impression, we’d love to hear from you! 

Interested candidates are invited to submit a comprehensive resume with a link to their portfolio!

For more information on our group of restaurants, please visit https://reddoor.com.sg