About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Role Overview:

The Partnership & Activation Lead is responsible for developing and managing strategic partnerships, as well as ensuring each collaboration is effectively activated through campaigns, events, and marketing channels to drive brand awareness, lead generation, and business growth.

Main Responsibilities:

• Plan and execute activation strategies for each partnership, both online and offline.
• Manage partnership activations such as events, webinars, campus or community activations, co-branded campaigns.
• Collaborate closely with internal teams (Marketing, Content, Telemarketing, Sales, Branch teams) to ensure seamless execution.
• Manage activation timelines, budgets, and deliverables.
• Identify, initiate, and manage strategic partnerships with brands, communities, institutions, malls, vendors.
• Develop partnership proposals that create mutual value, including exposure, leads, and revenue opportunities.
• Serve as the main point of contact for partner communication and negotiation.
• Build and maintain long-term relationships with existing partners while identifying opportunities for further collaboration.
• Stay up to date with market trends and partnership opportunities.
• Propose creative and relevant activation ideas aligned with target audiences (students, professionals, entrepreneurs).

Requirements:

• 4–6 years of experience in Partnerships, Marketing, Brand Activation, or Business Development.
• Proven experience managing partnerships end-to-end, from negotiation to execution.
• Strong communication and negotiation skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Experience in managing online and offline campaigns or events.
• Data-driven mindset with experience tracking KPIs and reporting.
• Experience in education, community marketing, or lifestyle brands is a plus.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.

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