Job Description :

Assist in planning, executing, and optimizing social media content and campaigns across platforms (e.g., Instagram, TikTok, and others)

Support photoshoot and videoshoot activities, including content preparation and on-site coordination

Generate creative ideas to develop engaging and interactive content for social media audiences

Develop and manage content calendars to ensure consistent and timely posting

Monitor and report on digital marketing performance, including social media traffic, follower growth, ads effectiveness, and overall brand sentiment

Stay up to date with digital marketing trends and provide recommendations for continuous improvement

Manage collaborations with KOLs/influencers in line with campaign objectives

Build and maintain strong relationships with external vendors, talents, influencers, and other partners to support content production

Qualifications :

Minimum Bachelor’s degree (S1) in Marketing, Communications, or related fields

Minimum 1–2 years of experience in Marketing Communications, preferably in fashion, lifestyle, or retail industry

Strong understanding of brand communication, content strategy, and social media management

Proven experience in managing KOLs/influencers and community building

Experienced in handling brand photoshoots, including concept preparation, coordination, and execution

Demonstrated ability to lead creative production processes and coordinate with teams

Familiar with AI tools for content creation, research, and data analysis

Strong analytical thinking, well-organized, and able to work in a fast-paced environment

Having a portfolio of campaigns or creative projects is a strong advantage