Responsible for conceptualising, developing, executing, and optimising integrated marketing and e-commerce strategies to support the expansion and growth of the brand’s services and products. This role works closely with the Head of Brand to drive brand visibility, customer acquisition, conversion, and retention across digital channels, while ensuring a seamless end-to-end consumer journey.

Manage brand e-commerce platforms and third-party e-tailers, including order processing, maintaining the communications calendar, and supporting stock forecasting across all brands

Develop and execute an integrated e-commerce programme with clear short-, mid-, and long-term strategic objectives

Lead social media strategy, including planning, creating, and publishing content to strengthen brand presence, engagement, and growth across relevant platforms

Conceptualise, create, and manage social media content (including copy, visuals, short-form videos, and briefs for shoots or creators), ensuring alignment with brand guidelines and campaign objectives

Plan, manage, and optimise budgets for SEM, CRM/database marketing, email, social media, and display advertising to drive traffic, leads, and conversion

Collaborate closely with cross-functional teams to develop SEO-optimised content and channel-appropriate assets for owned and paid digital platforms (including social media, paid search, and email marketing)

Analyse performance across digital channels (social, website, email, paid media) and provide actionable insights, recommendations, and optimisation plans

Evaluate and enhance the end-to-end customer experience across multiple digital touchpoints, ensuring alignment with brand and business objectives

Track, measure, and report the performance of all digital marketing campaigns against defined KPIs and ROI benchmarks

Conceptualise and develop in-house below-the-line (BTL) communication materials, ensuring consistency with brand guidelines and positioning

Identify, engage, and manage external partners (including brands, platforms, content creators, and media) to execute joint promotions and strategic collaborations

Source and analyse internal and external data to support insights-driven decision-making and contribute to the development of customer, sales, and channel performance dashboards and reports

Requirements

Degree in Marketing or a related discipline

Minimum 1 year of relevant experience in e-commerce, with hands-on exposure to platforms such as Shopify, Shopee, TikTok Shop, and Lazada, preferably within consumer goods, FMCG, beauty, retail, or e-commerce companies

Hands-on experience in SEO and SEM, including campaign setup, optimisation, and performance tracking

Familiarity with key digital platforms and tools such as Facebook, Instagram, Shopify, and GA4

Strong passion for marketing, digital platforms, and emerging technologies

Working knowledge of design software such as Photoshop and Canva will be an added advantage

Solid understanding of web metrics and digital analytics, with the ability to generate, analyse, and interpret data to drive insights and improvements

Ability to work effectively under tight deadlines in a fast-paced, dynamic environment

Bilingual, with good interpersonal and communication skills, and a positive, professional attitude

Flexibility to work occasional overtime to support campaigns / events / live streaming activities