Job Responsibility:

Assist in executing branding campaigns for both above-the-line and below-the-line activities.

Handle product advertising in social media and digital platforms.

Liaise with external vendors and work closely with inter-departments to ensure successful delivery of marketing projects.

Assist/lead in organizing and executing corporate events.

Assist/lead for Corporate Social Responsibility activities.

Provide support for internal & external communications.

Monitor of negative publicity/reputation risks.

Assist in all marketing initiatives to drive participation and achieve desired outcomes e.g. upselling & cross-selling.

Customer promotion management.

Handle product collaterals (in English & Chinese) mainly for life insurance & policy forms for general insurance.

Handle SEM for GI products and SEO with financial article creation with vendor.

Content creation for owned social media platforms.

Website content management & updates (in English & Chinese).

Handle corporate festive materials e.g. calendar, red packet.

Dissemination of notices/circulars from LIA and GIA.

Perform any other jobs as assigned by the HOD or Deputy HOD.

Requirements:

Bachelor’s Degree with minimum 5 years marcom experience, at least 3 years experience in life insurance

FLMI Professional qualification holder

Strong communication and influencing skills

Creative problem-solving skills

Good interpersonal and presentation skills

Good project management and digital marketing skills

Good command of written and verbal English and Chinese (as the role involves effective communication with English and Chinese speaking associates and preparation of assigned tasks in English and Chinese)

Life Insurance product knowledge as an added advantage

Computer proficiency in Microsoft Office (PowerPoint, Excel, Word)