Deskripsi pekerjaan Trade Marketing Officer PT Grandville Food Indonesia
Job Description
1. Trade Marketing Program
* Support the development and execution of trade marketing programs across GT, MT, e-commerce, and other relevant channels.
* Coordinate promotional programs, trade activities, and sales support programs based on business objectives.
2. Program Execution & Monitoring
* Ensure trade programs are implemented according to timeline, mechanics, budget, and agreed objectives.
* Monitor program execution in the field and coordinate with Sales team to address implementation issues.
3. Data & Performance Analysis
* Collect and analyze sales, promotion, distribution, and trade activity data.
* Prepare regular reports and evaluate program performance, including sales uplift, ROI, and program effectiveness.
4. Sales & Cross-Functional Coordination
* Collaborate with Sales, Marketing, Brand, E-Commerce, and other teams to ensure effective execution of trade programs.
* Provide sales teams with program information, materials, and guidelines needed for execution.
5. Trade Material & Merchandising
* Coordinate the preparation and distribution of trade marketing materials such as POSM, displays, promotional materials, and product communication.
* Monitor product visibility and implementation of merchandising standards.
6. Market & Competitor Monitoring
* Monitor competitor promotions, pricing, visibility, and trade activities.
* Provide market insights and recommendations to improve trade marketing programs.
Qualifications
- Bachelor's degree in Marketing, Business Management, Communication, or related field.
- Minimum 1–3 years of experience in Trade Marketing, Marketing, Sales, Merchandising, or related roles.
- Experience in FMCG is preferred, especially mom & baby, food, beauty, or consumer goods.
- Good understanding of trade promotion, merchandising, sales channels, and consumer activation.
- Strong ability to work with Excel/Google Sheets and analyze sales or program data.
- Good project management and coordination skills.
- Strong communication and interpersonal skills.
- Detail-oriented, proactive, organized, and comfortable working with deadlines.
- Able to work collaboratively with Sales and cross-functional teams.
- Willing to conduct field visits and business travel when required.
