Deskripsi pekerjaan TikTok Specialist (Home Interior) PT Rajawali Anugrah Resources
Requirement
- Candidates with 3+ years of e-commerce operations experience in the building materials industry are preferred, with knowledge of the market, product characteristics, and sales channels.
- Candidates with TikTok live streaming and short video marketing experience are preferred, familiar with platform traffic mechanisms and live-streaming e-commerce models.
- Candidates with 3+ years of e-commerce operations experience, strong store management, live streaming, and short video marketing skills, even without building materials experience, are also encouraged to apply (training will be provided).
- Proficiency in operating TikTok, Shopee, Tokopedia, Lazada, with the ability to manage stores independently and develop growth strategies.
- Expertise in live-streaming e-commerce, understanding TikTok's live-streaming traffic distribution, and capable of executing high-converting live-streaming events.
- Strong data analysis skills, able to adjust operational strategies based on sales and consumer behavior data.
- Excellent market insight, able to swiftly adapt to market changes and adjust product positioning and promotion strategies accordingly.
- Strong team collaboration and communication skills, capable of coordinating resources across departments and driving project execution.
Description
- Oversee the operations of motorcycle parts on leading e-commerce platforms like TikTok, Shopee, Tokopedia, and Lazada.
- Manage the complete product lifecycle, from selection, listing, optimization, promotion, pricing, inventory control to sales, ensuring increased store traffic and conversion rates.
- Research and implement the latest platform traffic acquisition strategies, such as TikTok Shop operations, Shopee/KOL collaborations, Lazada in-platform advertising, etc., to boost sales.
- Manage TikTok live streaming operations, including scripting, event planning, live streaming speech design, and real-time session management to maximize GMV.
- Develop TikTok operational strategies, planning and executing high-quality short video marketing campaigns to enhance audience engagement and conversion rates.
- Analyze TikTok's algorithm to optimize short video content, increasing exposure and recommendation rates.
- Plan and execute platform-wide promotional campaigns based on market demand in Indonesia (e.g., Double 11, Mega Sale Days, Year-End Clearance).
- Monitor competitor trends, analyze industry dynamics, and develop targeted marketing strategies to enhance product competitiveness.
- Track and analyze sales data, conversion rates, and ROI, optimizing ad strategies to improve investment returns.
- Adjust operational plans based on consumer purchasing behavior to increase customer retention and brand loyalty.
- Manage customer interactions, responding quickly to inquiries and after-sales issues to enhance customer satisfaction.
- Analyze customer feedback to continuously refine product detail pages, advertising direction, and live streaming scripts.
