Deskripsi pekerjaan Staff Advertiser (Performance Marketing) PT. Cendekia Berkah Utama (Twostrap)
Jobdesc
- Develop campaign strategies aligned with business targets.
- Define OKR performance OAS, CPA, CPC, CR, etc.).
- Create advertising budgets for each channel.
- Conduct audience, trend, and competitor research.
- Execute advanced campaign setups across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
- Monitor campaign performance and perform quick diagnostics on issues.
- Optimize campaigns and implement improvements on underperforming creatives.
- Prepare comprehensive campaign evaluation reports.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Management, or other relevant fields.
- Minimum 1 years of experience in Advertiser (Performance Marketing), leading or guiding a team and experience managing large ad budgets is a plus
- Strong analytical thinking, problem-solving skills, clear communication, time management, and leadership.
- Solid understanding of ads manager platforms, social media/marketplace ads, A/B testing, funnel and attribution analysis, and related tools.
