Deskripsi pekerjaan Sr Social Media Specialist PT CAB Tekno Kreasi
We are looking for a Social Media Analyst to handle all aspects of data management in social media. This role involves gathering, analyzing, and reporting data to optimize social media strategies.
Key Responsibilities:
- Prepare regular reports to evaluate campaign performance, identify trends, and recommend optimizations.
- Track and analyze social media metrics (e.g., engagement, reach, clicks) using analytics tools, including content performance, growth tracking, and sentiment analysis.
- Generate detailed performance reports for each brand, adhering to set deadlines.
- Provide monthly insights and actionable recommendations to enhance digital strategies.
- Develop campaign reports and recommendations for tactical projects to improve future campaigns.
- Suggest new social media initiatives based on data findings.
- Utilize deep knowledge of social media platforms and tools to maximize data-driven strategies.
- Stay updated on social media platform updates, tools, and trends to leverage new features for optimal performance.
- Provide best practices on platform algorithms and metrics to support social media management.
- Conduct social media listening and audience insights monitoring to develop strategic brand moves.
- Work closely with team members to enhance data-driven strategies, content, and creative thinking.
- Support Digital Lead and Specialists in campaign planning and pitches, with insights into digital behavior, branding, and marketing. This includes trend forecasting and competitor analysis.
- Collaborate with Social Media Administrators to compile giveaway submissions and suggest winners.
General Qualifications:
- Strong analytical thinking with the ability to interpret social media data and make informed decisions.
- Proficiency in managing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and deep understanding of their algorithms, metrics, and best practices.
- A digital native with an eye for trends in pop culture, human behavior, and trending topics.
- Strong project management skills, with the ability to handle multiple projects in a fast-paced environment.
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Management, Statistics, or a related field.
- Certification in social media marketing or digital marketing is a plus.
If you meet the qualifications and are passionate about data-driven social media strategies, apply now!
