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Deskripsi pekerjaan Sr Ads Optimizer Executive MY Media
- Work closely with the internal Account Strategy team to understand the clients’ online advertising campaigns’ objectives, mainly support for ads campaign
- Responsible for campaign set-up, optimization and ensure that the campaigns deliver and meet the KPIs across digital advertising platforms (Google Ads, Meta Ads, CPAS, Twitter Ads, Tiktok Ads, Programmatic Ads, LinkedIn Ads…).
- Actively monitor campaign KPIs via platform’s dashboard and reporting
- Assist in troubleshooting technical issues
- Analyze data and prepare insightful reports
- Evaluate the effectiveness of campaigns in order to inform future campaigns
- Check if campaign pixels and google tag are implemented correctly on client websites
- Support with other Ad Operations tasks when required
- At least 2-3 years of working experience as Ad Operations
- Experience in Google Ads, Meta Ads, Tiktok Ads, Twitter Ads & Linkedin Ads
- Good command of English
- Good knowledge in display, video, social and search advertising (SEM, Display network, Video network, Facebook, Tag management, etc)
- Knowledge in Analytics tools (Google Analytics) & Measurement Tools (Campaign Manager, Sizmek, Appsflyer, Adjust, Branch) would be a plus
- Possess logical reasoning skills with numerical ability
- Detailed-oriented, well organized with a good sense of responsibility
- Proactive and willing to learn
- Excellent teamwork and ability to adapt