Deskripsi pekerjaan Spesialis Search Engine Marketing (SEM) ScaleOcean
Brief Description
As a Performance Marketing Specialist at ScaleOcean, you will be responsible for driving the performance of our campaigns across various paid channels. Your role will involve managing and optimizing paid search (Google Ads), social media ads (Facebook, LinkedIn), and display advertising to ensure we meet our acquisition and lead generation goals. You will use data and analytics to make data-driven decisions, track performance, and continuously improve campaign effectiveness. This role offers the opportunity to directly impact ScaleOcean's growth by driving traffic and conversions to our ERP solutions.
Job Requirements
- Minimum of 1 years of experience in performance marketing or digital advertising.
- Experience with paid media channels, including Google Ads, Facebook, LinkedIn, and display ads.
- Strong understanding of marketing analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and others.
- Proficiency in data analysis, reporting, and optimizing campaigns based on performance metrics.
- Strong communication and collaboration skills.
- Experience with A/B testing and conversion rate optimization.
- Ability to work in a fast-paced, results-oriented environment.
Key Qualifications
- Proven track record of managing and optimizing performance marketing campaigns.
- Expertise in analyzing data, deriving insights, and driving ROI.
- Experience with lead generation, funnel optimization, and remarketing strategies.
- Strong understanding of SEO and how it integrates with paid marketing efforts.
- Familiarity with CRM and marketing automation tools is a plus.
Daily Responsibilities
- Manage and optimize paid advertising campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
- Conduct regular performance analysis and report on KPIs (clicks, conversions, CPA, ROI).
- Monitor and adjust bidding strategies, targeting, and creative assets to improve campaign performance.
- Collaborate with the creative and content teams to ensure ads align with overall campaign messaging.
- Perform A/B tests and use data to improve ad effectiveness.
Monthly Responsibilities
- Develop and execute monthly performance marketing strategies to meet lead generation and conversion goals.
- Create and analyze detailed campaign performance reports, highlighting key metrics and areas for improvement.
- Review and adjust budgets based on campaign performance and business objectives.
- Work with the marketing team to plan and execute seasonal or product-specific campaigns.
- Stay updated on industry trends and best practices to continuously optimize campaigns.
