Deskripsi pekerjaan Socmed & Content Lead Clouwny
Clouwny is a growing fashion retail company with an expanding presence across e-commerce, marketplaces, offline stores, and experiential retail such as bazaars and pop-up events. As we continue to grow, we are investing more heavily in building a distinctive brand presence through content, social media, and creator partnerships.
About the role
Clouwny is looking for a Social Media & Content Lead to take ownership of how the brand shows up across social media. This is a high-ownership, strategic and hands-on role. You will be responsible for shaping Clouwny's social media and content direction — from strategy and creative development to content production, KOL/creator partnerships, and performance optimization. You will work closely with the Owner, Creative team, Marketplace, and other teams to build a social media presence that is distinctive, relevant, consistent, and connected to business growth.
- This position to be placed in Gading Serpong, Tangerang.
Key responsibilities
- Own Clouwny's social media strategy across Instagram, TikTok, and other relevant platforms
- Develop content pillars, channel strategy, editorial direction, and growth priorities
- Translate brand positioning, campaigns, and business objectives into clear social media strategies
- Stay ahead of audience behavior, cultural trends, competitors, and platform developments to identify opportunities
- Lead the creative direction of Clouwny's social content across Reels, TikTok, carousels, UGC, lifestyle, promotional, and campaign content
- Develop concepts, storylines, hooks, and creative frameworks that are relevant to the target audience and aligned with the brand
- Own the end-to-end content production process, from creative concept and briefing to shoot planning, production, and final output
- Lead the planning and execution of photoshoots, video shoots, campaign shoots, and product content
- Own Clouwny's KOL and creator strategy across relevant platforms and lead KOL research, evaluation, selection, negotiation, briefing, and campaign execution
- Define and monitor relevant social media and KOL performance metrics and analyze content and campaign performance to understand what is working and why
What we are looking for
- 5+ years of relevant experience in social media, content, brand, digital marketing, or a related field
- Proven experience owning social media or content strategy, rather than primarily executing an existing strategy
- Experience working with consumer-facing brands, ideally in fashion, beauty, lifestyle, retail, or e-commerce
- Strong understanding of Instagram and TikTok content formats, audience behavior, trends, and platform dynamics
- Proven experience leading content production, including photoshoots, video production, campaign shoots, or similar projects
- Strong experience in KOL/influencer/creator management, including strategy, selection, negotiation, execution, and performance evaluation
- Strong creative judgment and a clear understanding of what makes content relevant, engaging, and shareable
- Strong analytical skills and the ability to turn performance data into actionable strategy
