Social Media

Job Description

• Plan, create, and schedule content (captions, images, videos, reels/short-form content) across social media platforms (Instagram, TikTok, LinkedIn, X, etc.)
• Develop and maintain a monthly content calendar aligned with marketing and campaign goals
• Write engaging, on-brand copy for posts, captions, and social media campaigns
• Monitor, respond to, and engage with audience comments, messages, and mentions to build community and maintain brand reputation
• Track and analyze social media performance metrics (engagement, reach, follower growth, etc.) and provide regular reporting with actionable insights
• Stay up to date with social media trends, platform algorithm changes, and emerging content formats to keep content relevant and competitive
• Collaborate with the design, marketing, and content teams to ensure consistent messaging and visual branding across platforms
• Assist in planning and executing paid social media campaigns (Meta Ads, TikTok Ads) in coordination with the marketing team
• Support influencer or partnership collaborations, including outreach and coordination when needed
• Ensure all content aligns with brand guidelines, tone of voice, and messaging strategy

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 1–3 years of experience managing social media platforms for a brand, company, or agency
• Strong copywriting and content creation skills, with a good understanding of brand voice and audience targeting
• Portfolio of previous social media content or campaigns (a plus, not mandatory for entry-level candidates)
• Proficiency in design/editing tools (Canva, CapCut, or Adobe Suite)
• Experience with social media management and analytics tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Solid understanding of social media trends, platform algorithms, and best practices across major platforms
• Basic knowledge of paid social media advertising (Meta Ads, TikTok Ads) is a plus
• Strong communication and interpersonal skills, with the ability to represent brand voice consistently
• Creative, detail-oriented, and able to manage multiple content deadlines in a fast-paced environment
• Comfortable working collaboratively across teams (design, marketing, content)
• Background in digital/fintech industries is a plus, especially for brands operating in tech-related sectors
• Basic understanding of digital marketing funnels (awareness, engagement, conversion)
• Willingness to learn new platforms, tools, and content formats quickly