Deskripsi pekerjaan Social Media Strategist - Crypto Minted
We’re a crypto-native media and agency company with two arms:
Minted Creative — a communications agency for institutional crypto players licensed and supervised by Indonesia’s OJK.
Minted Media — a retail crypto editorial brand (@mintedmedia_id, 47K+ followers) that turns the digital asset world into content people actually read.
The team is small, fast, and scaling. You’ll work directly with the founder and core team — not as a small cog in a big machine.
What you’ll do
• Produce and schedule content across Instagram, X/Twitter, TikTok, and LinkedIn — carousels, Reels/short-form scripts, threads, single posts.
• Translate complex crypto and regulatory topics into content that’s engaging and accurate, for both retail and institutional audiences.
• Manage community: replies, DMs, engagement, sentiment.
• Track the crypto market and Indonesian regulatory developments, and spot timely content angles.
• Report monthly on reach, engagement, and growth.
• Hold the line on brand voice and accuracy across every account.
What we’re looking for
Must-haves:
• A real understanding of crypto/Web3 — you follow the space, you don’t just know the buzzwords.
• Hands-on social content experience, with a portfolio of accounts you’ve grown or run.
• Strong writing in both Bahasa Indonesia and English.
• Sharp instincts for IG/X/TikTok formats and trends.
• A self-starter who’s comfortable in a small, fast-moving team.
Nice-to-haves (trainable, not required):
• Familiarity with Indonesia’s crypto regulatory landscape (the OJK transition, POJK, etc.).
• Design (Canva/Figma) or video editing (CapCut/Premiere).
• An existing presence or network in crypto communities.
• Agency or institutional comms background.
