Social Media Specialist

Love creating content, but also enjoy analyzing what makes content perform? Join us as a Social Media Specialist!

Job Description:

• Social Media Strategy: Develop and execute strategic social media and content plans to increase brand awareness, engagement, and audience growth.
• Content Creation: Create engaging and relevant content for various platforms, including Instagram, TikTok, Facebook, YouTube, and other relevant channels.
• Content Planning & Scheduling: Develop content calendars and ensure content is published consistently and strategically.
• Performance Analysis: Monitor and analyze content and social media performance, including engagement, reach, audience growth, and other relevant metrics.
• Content Optimization: Turn performance insights into actionable improvements to optimize future content and social media strategies.
• Trend & Audience Research: Stay updated with social media trends, platform updates, audience behavior, and competitors to identify new content opportunities.
• Lead Generation & Sales Collaboration: Work closely with the sales and marketing teams to create content that drives leads, increases inquiries, and supports conversion goals.

Job Qualifications:

• Familiar with major social media platforms, including Instagram, TikTok, Facebook, and YouTube, along with their content formats and engagement strategies.
• Strong understanding of social media analytics and the ability to interpret data to improve content performance.
• Able to develop both creative and strategic content based on audience insights and business objectives.
• Strong content planning, storytelling, and communication skills.
• Ability to create engaging visual and video content is required.
• Up-to-date with social media trends, algorithms, and platform developments.
• Creative, analytical, and proactive in identifying opportunities for content improvement.
• Excellent communication skills.
• Experience in the education industry and proficient in English is a plus.