Social Media Specialist

Key Responsibilities:

Develop and Execute Social Media Strategy: Create and implement a comprehensive social media strategy aligned with business goals and brand voice to enhance visibility and engagement.

Content Creation: Collaborate with the content team to design and produce high-quality posts, images, videos, and other social media content for various platforms such as Instagram, Facebook, TikTok, Twitter, etc.

Community Management: Manage daily interactions with followers, respond to inquiries, and engage in conversations to build a positive community around the brand.

Campaign Management: Plan, execute, and monitor social media campaigns, ensuring they are on-brand and aligned with current marketing objectives.

Performance Analysis and Reporting: Analyze social media performance using analytics tools, track KPIs, and prepare regular reports on social media activity to measure the effectiveness of strategies.

Trend Monitoring: Stay updated on the latest social media trends, algorithms, and best practices, and apply them to improve engagement and visibility.

Collaborate with Influencers: Work with influencers and content creators in the beauty and skincare industry to expand the brand’s reach and credibility.

Brand Advocacy: Ensure consistent and positive representation of PT. Meishang Kosmetik Indonesia on all social media platforms.

Customer Insight: Gather feedback from customers and followers to inform product development, marketing strategies, and content creation.

Qualifications and Requirements:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Proven work experience as a Social Media Specialist or similar role, ideally in the cosmetics and skincare industry.

Strong knowledge of social media platforms, trends, and best practices.

Proficient in social media management tools。

Excellent written and verbal communication skills.

Creative and visually-oriented, with an eye for design and attention to detail.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Strong organizational and time-management skills with the ability to handle multiple projects at once.

Knowledge of the beauty and skincare market is a plus.