Deskripsi pekerjaan Social Media Specialist PT. Cahaya Poles Mulia
PT. Cahaya Poles Mulia is a leading manufacturer of buffing wheels and polishing compounds specifically designed for metal and wood surfaces. Our products are available in six different material types, suitable for various surfaces and capable of producing different finishing results.
Over the years, we have developed specialized equipment to identify the most suitable metal finishing solutions based on our customers’ needs, while maintaining competitive pricing. We are supported by a dedicated Quality Control (QC) team that consistently ensures the stability and quality of our products.
In addition to manufacturing buffing wheels and polishing compounds, we also have a sister company/subsidiary, MamaBear. Currently, we are hiring for the position of Social Media Specialist.
Qualification:
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum of 3–5 years of experience in social media management, influencer marketing, or digital content creation.
- Strong copywriting and storytelling ability, with proven experience in creating high-performing social content.
- Experience in the parenting or mother & baby industry is highly preferred.
- Breastfeeding experience or being a parent is a plus; empathy and firsthand understanding are deeply valued in our team.
- Familiar with SEO for social media, hashtag strategy, trending content formats, and digital platforms.
- Comfortable using content planning tools and performance analytics dashboards.
- Proactive, organized, and a strong team player with great attention to detail.
Jobdesk:
- Conduct in-depth research on content preferences and behavior of breastfeeding mothers and parenting communities.
- Develop tailored content calendars and platform-specific strategies that resonate with our audience.
- Create and maintain editorial consistency across all channels (Instagram, TikTok, Facebook, YouTube, etc.).
- Write clear, compelling, and emotionally engaging copy for posts, captions, and digital ads.
- Prepare detailed briefs for content creators, Key Opinion Leaders (KOLs), and influencers.
- Collaborate closely with the marketing and creative teams to align on campaigns, product launches, and storytelling moments.
- Monitor social media trends, algorithm updates, and consumer insights to optimize content performance.
- Track key metrics (reach, engagement, conversions) and provide actionable reports and insights.
- Develop and enforce tone and style guidelines to ensure brand consistency across all digital content.
