Social Media Specialist

Job Overview

As a Social Media Specialist, you will be responsible for planning, creating, managing, and optimizing the company's social media presence across various platforms. You will develop engaging content, increase brand awareness, grow audience engagement, monitor social media performance, and collaborate with cross-functional teams to execute impactful digital campaigns.

Key Responsibilities (Job Description)

1. Develop and execute social media strategies aligned with business and marketing objectives.
2. Plan, create, schedule, and publish content across social media platforms (Instagram, TikTok, LinkedIn, Facebook, X, etc.).
3. Create content calendars and ensure timely content delivery.
4. Write engaging captions and collaborate with designers and video editors to produce high-quality content.
5. Monitor social media trends, audience behavior, and competitor activities to identify new content opportunities.
6. Manage community engagement by responding to comments, messages, and mentions.
7. Monitor and analyze social media performance, providing insights and recommendations for improvement.
8. Collaborate with Marketing, Creative, PR, and other teams to support integrated campaigns and other strategic company programs.
9. Coordinate with KOLs, influencers, and external partners when needed.
10. Stay updated with the latest social media trends, platform updates, and best practices.

Qualifications

1. Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field.
2. Minimum 2+ years of experience as a Social Media Specialist or similar role.
3. Experience managing business social media accounts across multiple platforms.
4. Strong understanding of social media trends, algorithms, and best practices.
5. Creative mindset with excellent storytelling abilities.
6. Strong analytical and problem-solving skills.
7. Excellent written and verbal communication skills.
8. Able to work independently and collaboratively.
9. Strong time management skills and ability to manage multiple projects simultaneously.

Required Hard / Technical Skills

1. Social Media Management
2. Content Planning & Content Calendar
3. Copywriting
4. Social Media Analytics
5. Community Management
6. Canva (Basic)
7. Meta Business Suite
8. TikTok Business Center (Basic)
9. Google Analytics (Basic)
10. Microsoft Office / Google Workspace
11. AI Tools (e.g., ChatGPT) for content ideation and productivity