⁠Social Media Specialist (Medium Level)

Job Description

• Develop and execute social media strategies that align with clients' business objectives and brand positioning.
• Manage multiple client social media accounts, ensuring consistent content quality, brand voice, and timely execution.
• Create monthly content strategies, content pillars, editorial calendars, and campaign recommendations.
• Collaborate with Strategic Planner, Creative, Performance Marketing, and Account teams to deliver integrated marketing campaigns.
• Analyze social media performance using platform analytics and third-party tools, providing actionable insights and optimization recommendations.
• Conduct social listening, competitor benchmarking, audience analysis, and trend research to identify new content opportunities.
• Prepare and present social media reports, campaign performance, and strategic recommendations to internal teams and clients.
• Stay updated on platform algorithms, emerging social media trends, and industry best practices.
• Support campaign pitching and contribute strategic social media recommendations for prospective clients.
• Mentor and provide guidance to junior team members when needed.

Qualifications

• Bachelor's degree in Marketing, Communication, Public Relations, Digital Media, or a related field.
• Minimum 2–4 years of experience as a Social Media Specialist or in a similar role, preferably within a digital or advertising agency.
• Strong understanding of social media strategy, content marketing, audience engagement, and community growth.
• Proven experience managing multiple brands across platforms such as Instagram, TikTok, LinkedIn, Facebook, X, and YouTube.
• Proficient in social media analytics and reporting, with the ability to translate data into actionable recommendations.
• Excellent copywriting, content planning, and communication skills.
• Strong project management and organizational skills, with the ability to manage multiple client accounts simultaneously.
• Creative thinker with strong analytical and problem-solving abilities.
• Good presentation skills and confidence in communicating ideas to clients and internal stakeholders.
• Fluent in Bahasa Indonesia and English, both written and spoken.