Deskripsi pekerjaan Social Media Specialist (Fashion Brand) Koolpanda Indonesia
Social Media Specialist (Fashion Brand)
Job Overview
We are looking for a creative and trend-driven Social Media Specialist to join our team. The ideal candidate has experience managing social media for a fashion brand, possesses strong content creation and editing skills, and understands how to build engaging online communities that drive brand awareness and sales.
Responsibilities
- Plan, create, and manage daily content across Instagram, TikTok, Facebook, and other social media platforms.
- Edit high-quality photos and videos for social media campaigns, reels, and short-form content.
- Develop content calendars aligned with marketing campaigns and product launches.
- Monitor social media performance and provide monthly insights and recommendations.
- Stay updated with the latest social media trends, fashion trends, and platform algorithms.
- Collaborate with the marketing, creative, and e-commerce teams to produce engaging content.
- Write compelling captions and ensure brand consistency across all channels.
- Engage with followers by responding to comments and messages professionally.
Requirements
- Minimum 2–3 years of experience as a Social Media Specialist, Content Creator, or similar role.
- Proven experience handling social media for a fashion brand is required.
- Strong skills in photo and video editing using tools such as Adobe Creative Suite, CapCut, Canva, or similar software.
- Good understanding of Instagram, TikTok, Facebook, and current social media trends.
- Creative mindset with excellent storytelling and visual communication skills.
- Basic knowledge of social media analytics and performance reporting.
- Strong communication and teamwork skills.
- Ability to work independently and meet deadlines.
Preferred Qualifications
- Experience collaborating with influencers or KOLs.
- Basic photography or videography skills.
- Experience running paid social media campaigns is a plus.
