Social Media Specialist (Cosmetics)

Social Media Specialist

Job Description

• Develop and execute social media strategies to increase brand awareness, engagement, followers, and sales across digital platforms.
• Plan, create, and manage monthly content calendars aligned with marketing campaigns, promotional activities, and marketplace events.
• Create engaging content, including captions, copywriting, hashtags, and content concepts tailored to each social media platform.
• Publish and schedule content consistently according to the content plan.
• Conduct daily research on social media trends, especially on TikTok, Instagram, and other relevant platforms, to identify opportunities for viral and high-performing content.
• Collaborate with graphic designers, live hosts, talents, marketing teams, and other departments to produce creative and impactful content.
• Monitor, analyze, and evaluate content performance using social media insights and analytics, then provide recommendations for continuous improvement.
• Build and maintain active engagement with audiences by responding to comments, direct messages, and other interactions in a timely manner.
• Ensure brand consistency across all social media platforms and digital communications.
• Manage campaign schedules and coordinate content according to company promotions and marketplace activities.
• Collect, organize, and utilize User Generated Content (UGC) to strengthen brand credibility and audience engagement.
• Support live streaming activities by preparing teaser content, reminder posts, and post-live highlights.
• Coordinate with Key Opinion Leaders (KOLs), influencers, or affiliates when required to maximize campaign performance.
• Stay updated on industry trends, competitor activities, and emerging digital marketing strategies to improve overall social media performance.

Qualifications

• Bachelor's degree (S1) in Marketing, Communication, Public Relations, Digital Marketing, Multimedia, or a related field.
• Minimum 1–2 years of experience as a Social Media Specialist, Social Media Executive, or similar role (fresh graduates with strong portfolios are welcome to apply).
• Strong understanding of major social media platforms, especially TikTok, Instagram, Facebook, and other digital channels.
• Excellent copywriting and content planning skills with the ability to create engaging and persuasive content.
• Familiar with social media analytics tools and able to interpret performance data to optimize content strategies.
• Creative, proactive, and up-to-date with the latest social media trends and digital marketing practices.
• Experience in planning and executing social media campaigns, including promotional and seasonal campaigns.
• Knowledge of User Generated Content (UGC), influencer marketing, affiliate marketing, and KOL collaborations is an advantage.
• Able to work collaboratively with cross-functional teams, including marketing, design, sales, and live streaming teams.
• Basic skills in photo or video editing using applications such as Canva, CapCut, Adobe Photoshop, Adobe Illustrator, or similar software are preferred.
• Strong communication, organizational, and time management skills with the ability to manage multiple projects simultaneously.
• Good analytical thinking and problem-solving skills.
• Proficient in Microsoft Office (Excel, Word, and PowerPoint).
• Able to communicate in English, both written and spoken.
• Willing to work in a fast-paced environment and adapt to changing priorities.