Deskripsi pekerjaan Social Media Specialist (Books & Digital Ecosystem) PT Budhi Futura Incresca
Social Media Specialist (Books & Digital Ecosystem)
We are a culture tech company developing science and culture-based books (including comic series) as well as digital products (platforms, websites, and AI-based tools focused on Indonesian culture and knowledge).
We are looking for a Social Media Specialist to manage and grow our social media presence across both book-related and digital product initiatives.
This role focuses on content execution, audience growth, and long-term engagement, not just posting.
Responsibilities:
Social Media Management
- Manage social media channels across books, digital products, and culture-related content
- Maintain clear content direction, tone, and positioning for each category
Content Planning & Execution
- Plan and execute content calendars (daily, weekly, monthly)
- Translate book narratives, comic stories, and digital products into engaging social content
- Create educational, storytelling, and promotional content (feed, reels, threads, etc.)
- Adapt content formats based on platform (Instagram, TikTok, X, etc.)
Campaign & Launch Support
- Support book launches (new volumes, series releases) through social media campaigns
- Support digital product campaigns (user acquisition & engagement)
- Maximize launch momentum and sustain post-launch visibility
Audience Growth & Engagement
- Build and maintain active audience interaction (comments, DMs, community engagement)
- Develop strategies to grow followers, reach, and engagement
- Sustain audience interest across ongoing content series and products
Performance Tracking & Optimization
- Monitor content performance (reach, engagement, growth, conversion signals)
- Generate insights and continuously improve content strategy
- Collaborate with the marketing team for broader strategic alignment
Requirements:
- Diploma/Bachelor’s degree in any field (fresh graduates are welcome)
- Strong interest in:
- Books, comics, science, culture and/or
- Digital products, platforms, and technology
- Active familiarity with major social media platforms (Instagram, TikTok, X, etc.)
- Basic understanding of content creation (copywriting, storytelling, visual awareness)
- Good sense of digital trends and audience behavior
- Organized, consistent, and execution-oriented
Nice to Have:
- Experience managing social media accounts (personal, organization, or brand)
- Experience creating educational, storytelling, or campaign-driven content
- Understanding of differences between:
- Content/IP-based marketing (books, comics)
- Product-based marketing (apps, platforms)
- Familiarity with analytics tools (Meta Insights, TikTok Analytics, etc.)
Important Note:
- This role requires a genuine interest in knowledge-based content (books/culture) and/or digital products
- You will handle multiple content directions with different positioning, requiring adaptability
- The focus is on long-term consistency and audience building, not one-off campaigns
