Deskripsi pekerjaan Social Media Manager PT Kanan Kiri Mediaworks
Requirement
- Minimum S1 in Communication, Marketing, Advertising, or a relevant field
- 3+ years of experience in social media, with at least 1 year in a managerial or lead role, preferably in a digital agency
- Strong analytical skills: comfortable working with data, spreadsheets, and platform analytics, and able to turn data into clear insights and decisions
- Strong strategic thinking: able to connect business objectives, audience insight, and content strategy into a coherent framework
- Proven track record of growing accounts or campaigns with measurable results (please include in portfolio/CV)
- Solid understanding of organic and paid social, as well as KOL/UGC ecosystems
- Excellent presentation and communication skills, confident in front of clients
- Leadership skills to guide, mentor, and manage team performance
Job Description
- Analyze client briefs, business objectives, and brand positioning to develop data-driven social media strategies
- Develop overall social media strategy, content pillars, and channel roles for each brand and campaign
- Conduct in-depth analysis of audience behavior, competitors, platform trends, and market insights to identify strategic opportunities
- Define KPIs and measurement frameworks for each account and campaign, aligned with client business goals
- Analyze performance data deeply, going beyond reporting numbers to uncover the “why,” extract actionable insights, and turn them into optimization plans
- Lead and supervise the Social Media Specialist and content team, including task allocation, quality control, and team development
- Review and approve content plans to ensure consistency with strategy, brand voice, and objectives
- Present strategies, performance reports, and recommendations to clients, and handle client discussions confidently
- Collaborate with AE, PM, Creative Strategist, Creative Director, and Paid Media/KOL teams to ensure integrated execution
- Support pitching by contributing social media strategy and insights
- Stay ahead of platform updates, algorithm changes, and industry trends, and translate them into competitive advantages for clients
