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Deskripsi pekerjaan Social Media Manager Lazada Indonesia
About the job
- Develop social media strategy and planning for multiple official accounts (Facebook, Instagram, Twitter, Tiktok)
- Conduct detailed analysis of social engagement performance and make actionable recommendations for both short-term and long-term perspectives
- Manage social media ads boosting strategy; monitor and optimize budget efficiency on day to day basis
- Coordinate with multiple stakeholders within Lazada (local & regional counterparts) to ensure smooth execution of cross-functional projects/campaigns
- Efficiently execute publishing, tracking, and boosting tools in all social platforms
- Provide competitive insights and conduct social media listening on daily, weekly and monthly basis
- Identify social content opportunities that drive customer, seller value, brandings and communication
- Cooperate to define, execute strategy & planning roadmap, report and projects
- Manage and implement all organic social engagement campaigns across social media channels (Facebook, Instagram, Twitter, Tiktok)
- Coordinate with other cross functional departments like analytics, commercial, and product owners
- Minimum 4 year of relevant work experience developing social media content for a company/brand or working experience at digital or advertising agencies - preferably in the ecommerce space
- A background in social media or digital media
- Highly skilled in online / social media communications.
- Drive, competence, flexibility and a willingness to learn.
- Ability to work in a fast-paced environment.
- Ability to work with people at all levels within/outside the corporation.
- Experience working within a social media environment
- Digital savvy with a passion for the digital landscape and knowledge of how platforms work, with experience in social listening and data analytics
- Comfortable with using Adobe Photoshop and Illustrator
- Agile and able to adapt quickly. Can operate in a high-growth business where change is constant, and flexibility is key to ensure success for the greater team