Deskripsi pekerjaan Social Media Manager - Hiboo Temoo Hiboo Baby
Location: On-site – South Jakarta - Tebet
Employment Type: Full-Time
We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.
Some of our popular products include:
- All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
- Zzz Baby Cream - helps babies sleep better.
- Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
- Mochi Sunscreen provides high-potency, broad-spectrum protection against both UVA and UVB rays and acts as mosquito repellent.
- Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.
- Temoo Ting Ting - contains nutrients such as Calcium (500 mg) and Vitamin D (400 IU) to support children's growth and overall development, including height growth.
- Temoo Eye Eye - contains nutrient-rich ingredients such as sea cucumber, spinach, kale, and honey to support eye development and good eyesight.
About the Role
We are looking for a creative, strategic, and data-driven Social Media Manager with strong knowledge of TikTok and content creation. You will be responsible for developing and managing our social media presence, creating engaging content strategies, and driving brand awareness, engagement, and audience growth.
The ideal candidate understands how to turn trends, insights, and creative ideas into high-performing content.
Job Responsibilities
- Develop and execute social media strategies across TikTok, Instagram, and other relevant platforms.
- Create and manage monthly, weekly, and daily content calendars aligned with marketing campaigns and business objectives.
- Develop creative content ideas, concepts, scripts, and storytelling for social media.
- Stay up to date with TikTok trends, viral content formats, trending audio, platform features, and algorithm developments.
- Identify opportunities to create relevant, engaging, and high-performing TikTok content.
- Work closely with Content Creators, Video Editors, Graphic Designers, and the Marketing team to produce high-quality content.
- Plan and oversee the production and shooting of short-form content, including TikTok videos and Instagram Reels.
- Monitor social media performance, including views, reach, engagement, follower growth, and other key metrics.
- Analyze content performance and provide recommendations to improve future content.
- Manage and maintain a consistent brand voice, messaging, and visual identity across all social media channels.
- Engage with the online community and identify opportunities to improve audience interaction and engagement.
- Support product launches, marketing campaigns, promotions, and other brand initiatives through social media content.
- Research competitors, industry trends, and consumer behavior to identify new content opportunities.
- Collaborate with KOL, influencer, and partnership teams to support social media campaigns.
- Prepare regular social media performance reports and present actionable insights.
Requirements
- Minimum 2–3 years of leadership experience in Social Media Management, Content Marketing, or a related field.
- Strong understanding of TikTok, including trends, algorithms, content formats, and audience behavior.
- Experience in developing TikTok and short-form video content strategies.
- Strong knowledge of Instagram, including Reels and other content formats.
- Experience in content planning, scriptwriting, and creative storytelling.
- Strong analytical skills and the ability to interpret social media performance data.
- Familiarity with social media analytics and reporting tools.
- Creative, proactive, and highly aware of current digital and social media trends.
- Strong communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Qualifications - Experience working with beauty, skincare, FMCG, lifestyle, or mom & baby brands.
- Experience creating or managing high-performing TikTok content.
- Basic knowledge of video editing using CapCut, Adobe Premiere, or similar tools is a plus.
- Experience working with Content Creators, KOLs, or Influencers.
- Key Focus Areas
- TikTok Growth & Content Strategy
- Content Planning
