Persyaratan
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Skills
Deskripsi pekerjaan Social Media Lead 99 Group
- Analyzing the campaign plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Responsible for tracking and reporting on social media campaign results including data analysis on a monthly, quarterly and annual basis, in addition daily management of campaign budgets, on-site conversion actions.
- Ensure success of the client’s campaigns by communicate to the stakeholders, analyze the campaign and escalate problems area
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of sessions, enquires and engagement and measuring a campaign’s performance against the KPIs
- Create actionable plans to grow session, enquires, followers, engagement through our platforms such as FB, Twitter, Tiktok, Instagram
- Ensure progress on all platforms by using analytical tools such as GA and others
- Work with other marketing divisions to create and implement social media strategies monthly
- 3-5 years of social media management experience
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Proficient using multi-social posting programs such as Hootsuite and Later
- General knowledge of Google Analytics, SEM, SEO
- Able to lead a team of 3-4 people, have strong leadership skills
- Creative and critical thinking
- Aptitude in data analysis, strong in excel and Power Point skills
- # of sessions to blog, article and portal
- # followers
- # leads / enquires
- # engagement rate
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