Social Media Content Specialist

Social Media Content Specialist

Social Media Management • Content Planning • Photography • Videography

Role Focus: Manage and execute social media content that reflects the brand identity, maintains consistent communication, and supports marketing and business objectives.

1. Social Media Management

• Manage daily social media activities, including content scheduling and publishing.
• Write captions and basic copy while ensuring the accuracy and consistency of published content.
• Monitor comments, direct messages, mentions, and audience interactions, and coordinate responses when necessary.

2. Social Media Content Creation

• Produce photo and video content for Instagram, including Reels, Stories, and feed posts
• Capture products, food and beverages, lifestyle moments, events, and daily brand activities
• Ensure content quality and visual consistency align with the brand’s creative direction.

3. Content Planning & Development

• Develop content ideas based on established content pillars, brand objectives, and creative direction.
• Identify relevant trends, content formats, and audience interests to create engaging and relevant content.
• Coordinate with the Content Creator and Graphic Designer to support marketing campaigns, promotions, and brand activities.

4. Social Media Performance

• Monitor key performance metrics, including reach, engagement, views, saves, shares, and follower growth.
• Evaluate content performance and identify opportunities to improve content quality and audience engagement.
• Collaborate with the Marketing Executive to align social media content with marketing campaigns, promotions, and events.