Social Media Content Specialist (Consumer Goods)

Overview

We're a new consumer goods brand getting ready to launch, and we need a Content Creator to help build brand awareness through content, from planning and scriptwriting to shooting and editing video. As an early joiner, you'll help shape our content pillars, tone of voice, and publishing rhythm from scratch, instead of just picking up a calendar that's already in place.

Job Description

• The main focus of this role is content planning and end-to-end production, which includes:
• Putting together a monthly content plan and calendar that lines up with our marketing and launch timeline
• Writing scripts for short-form (Reels/TikTok) and long-form (YouTube) videos, plus captions
• Shooting and directing video content (product, behind-the-scenes, lifestyle, campaigns)
• Editing videos (cutting, color, subtitles, simple motion) using tools like CapCut or Adobe Premiere Pro
• Keeping up with content trends and checking out what competitors in consumer goods/FMCG are doing
• Teaming up with the Graphic Designer for any supporting visuals
• Tracking content performance (reach, engagement) and adjusting the strategy based on the data
• Coordinating with talent or influencers when a shoot calls for it

Requirements

• At least 2 years of experience as a Content Creator, Content Strategist, or similar role (Social Media Specialist, Videographer with content planning experience)
• Comfortable with video editing tools like CapCut and/or Adobe Premiere Pro
• Good handle on social platform trends (TikTok, Instagram, YouTube)
• Strong sense of storytelling, with a good eye and ear for visuals and audio
• Able to work independently, take initiative, and comfortable owning the whole content process from planning to final cut
• Open to working in a fast-paced startup environment and comfortable with some ambiguity as an early joiner
• Nice to Have
• Experience with consumer goods/FMCG products
• Basic motion graphics skills (After Effects) or product photography experience