Social Media Content Lead

We're Hiring - Social Media Content Lead

XEXYMIX | PT Youngsoo Pratama

📍 Jakarta – Sudirman

About the Role

XEXYMIX Indonesia is looking for a Social Media & Content Lead who can own the entire social media journey—from strategy to execution. This is an end-to-end role for someone who not only creates engaging content but also understands how social media drives brand awareness, community growth, and sales performance.

We're looking for a creative thinker and hands-on executor with a strong sense of aesthetics who can translate the XEXYMIX brand identity into premium, engaging, and high-performing content. This role requires someone who can balance creativity with business objectives, ensuring every piece of content contributes to both brand equity and commercial growth.

Key Responsibilities

Social Media Strategy & Content Execution

• Develop and execute social media strategies aligned with brand objectives, product launches, seasonal campaigns, and commercial goals

• Own the end-to-end content creation process—from ideation, planning, scripting, shooting, directing, editing, publishing, to performance analysis

• Develop and manage monthly content calendars across Instagram, TikTok, and other relevant social media platforms

• Research digital trends, consumer behavior, competitor activities, and viral opportunities within the fashion, activewear, and lifestyle industry

• Produce premium-quality video content that reflects the XEXYMIX brand identity, visual standards, and tone of voice

• Lead in-house content production, including photography, videography, styling coordination, editing, and real-time content creation using CapCut, Adobe Creative Suite, Canva, or similar creative tools

• Lead social media coverage during brand events, product launches, store openings, pop-up events, KOL activations, media gatherings, community events, and marketing campaigns, ensuring timely real-time content across all social platforms

• Execute real-time Stories, Reels, short-form videos, behind-the-scenes content, and event updates to maximize engagement and brand visibility

• Ensure all published content meets premium visual standards, maintains consistency across channels, and aligns with XEXYMIX's global brand positioning

Community Management

• Own and manage daily community engagement across all social media platforms, including comments, direct messages, mentions, reposts, and audience interactions

• Build, nurture, and grow an engaged online community while strengthening customer loyalty and brand advocacy

• Monitor conversations, customer sentiment, and social listening insights to identify opportunities and potential issues

• Coordinate with Customer Experience, Marketing, Retail, and PR teams to ensure timely responses and a seamless customer experience

• Develop engagement initiatives that increase community interaction, organic reach, and brand affinity

Content & Campaign Coordination

• Coordinate KOL repost schedules and ensure seamless content distribution across social media channels

• Manage product launch calendars, campaign timelines, and organic content publishing schedules

• Collaborate closely with Marketing, PR, KOL, Creative, Retail, and E-commerce teams to ensure integrated campaign execution

• Plan and execute social media content before, during, and after brand events to maximize awareness, engagement, and campaign performance

• Monitor content performance using analytics and insights, providing actionable recommendations to continuously improve engagement, reach, conversions, and content effectiveness

• Ensure all content consistently reflects the XEXYMIX brand identity, storytelling, premium visual standards, and commercial objectives

Qualifications & Skills

• Bachelor's degree in Communication, Marketing, Multimedia, Public Relations, or a related field

• Passionate about fashion, activewear, lifestyle trends, and digital culture, with the ability to create culturally relevant and commercially impactful content

• Minimum 5 years of experience in Social Media Management, Content Marketing, Digital Marketing, or Content Creation

• Proven experience managing end-to-end social media, including strategy development, content planning, production, editing, publishing, community management, campaign execution, and performance analysis

• Mandatory experience in fashion, activewear, sports, beauty, luxury, or lifestyle brands

• Proven experience leading social media execution for brand events, product launches, store openings, KOL activations, campaign rollouts, and real-time event coverage

• Strong understanding of Instagram, TikTok, emerging social media trends, platform algorithms, and content best practices

• Hands-on experience in photography, videography, short-form video production, editing, and real-time content creation

• Proficient in Adobe Creative Suite, CapCut, Canva, or other professional creative tools

• Excellent copywriting and communication skills in both Bahasa Indonesia and English

• Strong visual taste with a deep understanding of branding, storytelling, premium aesthetics, and content that aligns with a global fashion brand

• Data-driven mindset with the ability to analyze performance metrics and transform insights into strategies that drive brand awareness, engagement, customer growth, and sales

• Strong project management skills with the ability to prioritize multiple campaigns and meet tight deadlines

• Highly proactive, creative, resourceful, and comfortable working in a fast-paced environment with a strong sense of ownership