Deskripsi pekerjaan Social Media & Content Specialist Ann's Bakehouse & Creamery
Job Overview
We are looking for a strategic and creative Social Media & Content Specialist to manage and grow our brand presence across digital platforms. In this role, you will be responsible for planning and executing social media content strategies, coordinating content production, and ensuring all campaigns are delivered on schedule and aligned with brand guidelines. You will work closely with the marketing and creative teams to develop engaging content that strengthens brand awareness and connects with our audience.This role requires someone who combines creative storytelling, strong planning skills, and performance-driven thinking to continuously improve social media impact.
Responsibilities
1. Social Media Strategy & Content Planning
- Develop and execute social media strategies aligned with marketing and business objectives.
- Plan monthly and weekly editorial calendars based on campaign priorities, content pillars, and brand guidelines.
- Prepare detailed content plans including captions, references, and posting schedules.
- Monitor market trends, competitors, and audience behavior to optimize content relevance and performance.
2. Content Direction & Production Coordination
- Provide clear briefs and creative direction to designers, photographers, and videographers for content production.
- Coordinate production timelines to ensure all content assets are ready prior to scheduled posting dates.
- Supervise content production processes to ensure outputs align with campaign concepts and brand standards.
- Support documentation and social media coverage during brand events, activations, or collaborations.
3. Social Media Management & Community Engagement
- Schedule and publish approved content across social media platforms (Instagram, TikTok, etc.).
- Ensure campaigns and social media postings are executed according to the content calendar and timeline.
- Engage with followers by responding to comments and messages while maintaining a positive brand presence.
- Monitor and repost relevant mentions from customers, KOLs, and partners.
4. KOL & Brand Collaboration
- Coordinate and execute collaborations with KOLs and brand partners.
- Ensure collaboration content aligns with campaign objectives and brand messaging.
- Track and evaluate collaboration performance and audience response.
5. Performance Tracking & Insight Development
- Track and analyze social media performance metrics such as reach, engagement, views, and audience growth.
- Prepare periodic performance reports with actionable insights.
- Identify opportunities for content improvement through experimentation and strategy refinement.
Qualifications
- Bachelor’s degree in Marketing, Communication, Digital Media, or related field.
- Minimum 2 years of experience in social media management, content planning, or digital marketing.
- Strong copywriting and storytelling skills in English.
- Strong understanding of social media platforms, trends, and algorithms.
- Experience developing editorial calendars and campaign-based content strategies.
- Experience coordinating with creative or production teams (designers, photographers, videographers).
- Familiar with social media analytics tools and performance tracking.
- Experience working with influencer or KOL collaborations.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Strong communication and teamwork skills.
Preferred Experience
- Experience managing social media for lifestyle, F&B, hospitality, or retail brands.
- Experience in brand storytelling and campaign planning.
- Basic understanding of design or content production workflows.
